Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314 · see citing works

Evaluating structural equation models with unobservable variables and measurement error

Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190 · see citing works

Common method biases in behavioral research: A critical review of the literature and recommended remedies

Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194 · see citing works

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0403-8 · Cited by 38,459 · see citing works

Sample Selection Bias as a Specification Error

Heckman, J. J. (1979) · Econometrica · doi:10.2307/1912352 · Cited by 28,779 · see citing works

Self-Reports in Organizational Research: Problems and Prospects

Podsakoff, P. M., & Organ, D. W. (1986) · Journal of Management · doi:10.1177/014920638601200408 · Cited by 17,102 · see citing works

Sources of method bias in social science research and recommendations on how to control it

Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012) · Annual Review of Psychology · doi:10.1146/annurev-psych-120710-100452 · Cited by 15,744 · see citing works

Estimating Nonresponse Bias in Mail Surveys

Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222 · see citing works

Accounting for common method variance in cross-sectional research designs

Lindell, M. K., & Whitney, D. J. (2001) · Journal of Applied Psychology · doi:10.1037/0021-9010.86.1.114 · Cited by 8,490 · see citing works

Missing data analysis: making it work in the real world

Graham, J. W. (2009) · Annual Review of Psychology · doi:10.1146/annurev.psych.58.110405.085530 · Cited by 6,163 · see citing works

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Jarvis, C. B., MACKENZIE, S. B., & Podsakoff, P. M. (2003) · Journal of Consumer Research · doi:10.1086/376806 · Cited by 5,910 · see citing works

Reliability and Validity Assessment

Carmines, E., & Zeller, R. (1979) · doi:10.4135/9781412985642 · Cited by 5,884 · see citing works

Modern factor analysis

Harman, H. H. (1960) · Cited by 5,148 · see citing works

Reliability and Validity Assessment

Kurian, G. T. (2011) · The Encyclopedia of Political Science · doi:10.4135/9781608712434.n1341 · Cited by 5,045 · see citing works

Handbook of social psychology

(2004) · Choice Reviews Online · doi:10.5860/choice.41-3182 · Cited by 4,740 · see citing works

The Psychology of Survey Response

Tourangeau, R., Rips, L. J., & Rasinski, K. (2000) · doi:10.1017/cbo9780511819322 · Cited by 4,734 · see citing works

Identifying careless responses in survey data.

Meade, A. W., & Craig, S. B. (2012) · Psychological Methods · doi:10.1037/a0028085 · Cited by 3,865 · see citing works

Running experiments on Amazon Mechanical Turk

Paolacci, G., Chandler, J., & Ipeirotis, P. G. (2010) · Judgment and Decision Making · doi:10.1017/s1930297500002205 · Cited by 3,767 · see citing works

Instructional manipulation checks: Detecting satisficing to increase statistical power

Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2009.03.009 · Cited by 3,493 · see citing works

A Review of Scale Development Practices in the Study of Organizations

Hinkin, T. R. (1995) · Journal of Management · doi:10.1177/014920639502100509 · Cited by 3,193 · see citing works

Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1

MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011) · MIS Quarterly · doi:10.2307/23044045 · Cited by 3,165 · see citing works

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Bergkvist, L., & Rossiter, J. R. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.175 · Cited by 3,107 · see citing works

The C-OAR-SE procedure for scale development in marketing

Rossiter, J. R. (2002) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(02)00097-6 · Cited by 2,477 · see citing works

Sampling: Design and Analysis

Ziegel, E. R., & Lohr, S. L. (2000) · Technometrics · doi:10.2307/1271491 · Cited by 2,450 · see citing works

Nonresponse rates and nonresponse bias in household surveys

Groves, R. M. (2006) · Public Opinion Quarterly · doi:10.1093/poq/nfl033 · Cited by 2,420 · see citing works

Data collection in a flat world: the strengths and weaknesses of Mechanical Turk samples

Goodman, J. K., Cryder, C. E., & Cheema, A. (2013) · Journal of Behavioral Decision Making · doi:10.1002/bdm.1753 · Cited by 2,242 · see citing works

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0455-4 · Cited by 2,111 · see citing works

A Tale of Three Perspectives: Examining Post Hoc Statistical Techniques for Detection and Correction of Common Method Variance

Richardson, H. A., Simmering, M. J., & Sturman, M. C. (2009) · Organizational Research Methods · doi:10.1177/1094428109332834 · Cited by 1,721 · see citing works

The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.

MACKENZIE, S. B., Podsakoff, P. M., & Jarvis, C. B. (2005) · Journal of Applied Psychology · doi:10.1037/0021-9010.90.4.710 · Cited by 1,685 · see citing works

Method Variance and Marker Variables: A Review and Comprehensive CFA Marker Technique

Williams, L. J., Hartman, N. S., & Cavazotte, F. (2010) · Organizational Research Methods · doi:10.1177/1094428110366036 · Cited by 1,682 · see citing works

Thinking About Answers: The Application of Cognitive Processes to Survey Methodology

Sudman, S., Bradburn, N. M., & Schwarz, N. (1995) · Cited by 1,586 · see citing works

Advancing formative measurement models

Diamantopoulos, A., Riefler, P., & Zeugner‐Roth, K. P. (2008) · Journal of Business Research · doi:10.1016/j.jbusres.2008.01.009 · Cited by 1,469 · see citing works

Common methods bias: does common methods variance really bias results?

Doty, D. H., & Glick, W. H. (1998) · Organizational Research Methods · doi:10.1177/109442819814002 · Cited by 1,380 · see citing works

Cross-Sectional versus longitudinal survey research: concepts, findings, and guidelines

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008) · Journal of Marketing Research · doi:10.1509/jmkr.45.3.261 · Cited by 1,305 · see citing works

Nonresponse In Household Interview Surveys

Ziegel, E., Groves, R., & Couper, M. (1998) · Technometrics · doi:10.2307/1271375 · Cited by 1,283 · see citing works

Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Phillips, L. W. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800401 · Cited by 1,263 · see citing works

Response Styles in Marketing Research: A Cross-National Investigation

Baumgartner, H., & Steenkamp, J.-B. E. M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.2.143.18840 · Cited by 1,261 · see citing works

Modern Factor Analysis.

Morrison, D. F., & Harman, H. H. (1961) · Journal of the American Statistical Association · doi:10.2307/2282293 · Cited by 1,182 · see citing works

On the validity of subjective measures of company performance

WALL, T. D., MICHIE, J., PATTERSON, M., WOOD, S. J., SHEEHAN, M., CLEGG, C. W., & WEST, M. (2004) · Personnel Psychology · doi:10.1111/j.1744-6570.2004.tb02485.x · Cited by 1,121 · see citing works

Changes in Telephone Survey Nonresponse over the Past Quarter Century

Curtin, R. T., Presser, S., & Singer, E. (2005) · Public Opinion Quarterly · doi:10.1093/poq/nfi002 · Cited by 936 · see citing works

Customer betrayal and retaliation: when your best customers become your worst enemies

Grégoire, Y., & Fisher, R. J. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0054-0 · Cited by 828 · see citing works

Models for Sample Selection Bias

Winship, C., & Mare, R. D. (1992) · Annual Review of Sociology · doi:10.1146/annurev.so.18.080192.001551 · Cited by 812 · see citing works

Thinking about Answers: The Application of Cognitive Process to Survey Methodology

Aalbaum, G., Sudman, S., Bradburn, N. M., & Schwarz, N. (1996) · Journal of Marketing Research · doi:10.2307/3152133 · Cited by 783 · see citing works

Questions and Answers in Attitude Surveys.

Robinson, J. P., Schuman, H., & Presser, S. (1983) · Social Forces · doi:10.2307/2578327 · Cited by 781 · see citing works

Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies

Cote, J. A., & Buckley, M. R. (1987) · Journal of Marketing Research · doi:10.2307/3151642 · Cited by 750 · see citing works

Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance: A Review and Demonstration

Simmering, M. J., Fuller, C. M., Richardson, H. A., Ocal, Y., & Atinc, G. M. (2015) · Organizational Research Methods · doi:10.1177/1094428114560023 · Cited by 734 · see citing works

Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work.

Bagozzi, R. P., & Yi, Y. (1990) · Journal of Applied Psychology · doi:10.1037/0021-9010.75.5.547 · Cited by 612 · see citing works

Research synthesis: AAPOR report on online panels

Prepared for the AAPOR Executive Council by a Task Force operating under the auspices of the AAPOR Standards Committee, W. M. I., Baker, R., Blumberg, S. J., Brick, J. M., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D., Frankel, M. R., Garland, P., et al. (2010) · Public Opinion Quarterly · doi:10.1093/poq/nfq048 · Cited by 584 · see citing works

Web Survey Methods: Introduction

Couper, M. P., & Miller, P. G. (2008) · Public Opinion Quarterly · doi:10.1093/poq/nfn066 · Cited by 567 · see citing works

Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Phillips, L. W. (1981) · Journal of Marketing Research · doi:10.2307/3151333 · Cited by 517 · see citing works

Questions and Answers in Attitude Surveys

Albaum, G., Schuman, H., & Presser, S. (1982) · Journal of Marketing Research · doi:10.2307/3151742 · Cited by 512 · see citing works

Reversed item bias: An integrative model.

Weijters, B., Baumgartner, H., & Schillewaert, N. (2013) · Psychological Methods · doi:10.1037/a0032121 · Cited by 409 · see citing works

Discovery-Oriented Consumer Research

Wells, W. D. (1993) · Journal of Consumer Research · doi:10.1086/209318 · Cited by 400 · see citing works

Method Effects, Measurement Error, and Substantive Conclusions

Lance, C. E., Dawson, B. L., Birkelbach, D. B., & Hoffman, B. J. (2010) · Organizational Research Methods · doi:10.1177/1094428109352528 · Cited by 358 · see citing works

Capabilities and financial performance: the moderating effect of strategic type

Song, M., Benedetto, C. A. D., & Nason, R. W. (2007) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-006-0005-1 · Cited by 315 · see citing works

Substantive and operational issues of response bias across levels of analysis: An example of climate-satisfaction relationships.

Ostroff, C. L., Kinicki, A. J., & Clark, M. A. (2002) · Journal of Applied Psychology · doi:10.1037/0021-9010.87.2.355 · Cited by 310 · see citing works

The Total Survey Error Approach: A Guide to the New Science of Survey Research

Weisberg, H. F. (2005) · Cited by 282 · see citing works

The Total Survey Error Approach

Weisberg, H. F. (2005) · University of Chicago Press eBooks · doi:10.7208/chicago/9780226891293.001.0001 · Cited by 271 · see citing works

Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process

Summers, J. O. (2001) · Journal of the Academy of Marketing Science · doi:10.1177/03079450094243 · Cited by 234 · see citing works

The Similarity of Individual Directed and Group Directed Leader Behavior Descriptions.

Schriesheim, C. A. (1979) · Academy of Management Journal · doi:10.2307/255594 · Cited by 197 · see citing works

Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills

Hughes, D. E., Bon, J. L., & Rapp, A. A. (2012) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-012-0311-8 · Cited by 192 · see citing works

Patterns and performance outcomes of innovation orientation

Stock, R., & Zacharias, N. A. (2011) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0225-2 · Cited by 189 · see citing works

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Arnold, T. J., Fang, E., & Palmatier, R. W. (2010) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0203-8 · Cited by 185 · see citing works

Cognitive burden of survey questions and response times: A psycholinguistic experiment

Lenzner, T., Kaczmirek, L., & Lenzner, A. (2009) · Applied Cognitive Psychology · doi:10.1002/acp.1602 · Cited by 185 · see citing works

The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market

Wei, Y. S., Samiee, S., & Lee, R. P. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0337-6 · Cited by 184 · see citing works

Question Understanding Aid (QUAID): A Web Facility that Tests Question Comprehensibility

Graesser, A. C. (2006) · Public Opinion Quarterly · doi:10.1093/poq/nfj012 · Cited by 170 · see citing works

An Evaluation of Causal Models Linking the Received Role with Job Satisfaction

Greene, C. N., & Organ, D. W. (1973) · Administrative Science Quarterly · doi:10.2307/2391931 · Cited by 165 · see citing works

The role of brand communications on front line service employee beliefs, behaviors, and performance

Baker, T. L., Rapp, A. A., Meyer, T., & Mullins, R. R. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0376-7 · Cited by 158 · see citing works

Professional respondents in nonprobability online panels

Hillygus, D. S., Jackson, N., & Young, M. (2014) · doi:10.1002/9781118763520.ch10 · Cited by 143 · see citing works

Assessing Marketing Strategy Performance

Moorman, C., & Lehmann, D. R. (2004) · Cited by 142 · see citing works

Questions and answers in attitude surveys

Reid, M. I. (1983) · Social Science Information Studies · doi:10.1016/0143-6236(83)90052-2 · Cited by 110 · see citing works

Alternative Techniques for Assessing Common Method Variance

Schaller, T. K., Patil, A., & Malhotra, N. K. (2014) · Organizational Research Methods · doi:10.1177/1094428114554398 · Cited by 109 · see citing works

Salesperson learning, organizational learning, and retail store performance

Bell, S. J., Mengüç, B., & Widing, R. E. (2009) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-009-0149-x · Cited by 103 · see citing works

Partialling Factor Scores Does Not Control Method Variance: A Reply to Podsakoff and Todor

Kemery, E. R., & Dunlap, W. P. (1986) · Journal of Management · doi:10.1177/014920638601200407 · Cited by 98 · see citing works

It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success

Ahearne, M., Haumann, T., Kraus, F., & Wieseke, J. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0333-x · Cited by 94 · see citing works

Testing a Single-Factor Model as an Alternative to the Misuse of Partial Correlations in Hypothesis-Testing Research

Brewer, M. B., Campbell, D. T., & Crano, W. D. (1970) · Sociometry · doi:10.2307/2786268 · Cited by 82 · see citing works

Effects of Survey Question Comprehensibility on Response Quality

Lenzner, T. (2012) · Field Methods · doi:10.1177/1525822x12448166 · Cited by 78 · see citing works

Seeing Through the Eyes of the Respondent: An Eye-tracking Study on Survey Question Comprehension

Lenzner, T., Kaczmirek, L., & Galešić, M. (2011) · International Journal of Public Opinion Research · doi:10.1093/ijpor/edq053 · Cited by 74 · see citing works

Linking Employee Confidence to Performance: A Study of Self-Managing Service Teams

de Jong, A. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070306287126 · Cited by 64 · see citing works

Survey Non-Response

Berinsky, A. J. (2008) · SAGE Publications Ltd eBooks · doi:10.4135/9781848607910.n29 · Cited by 59 · see citing works

QUAID: A questionnaire evaluation aid for survey methodologists

Graesser, A. C., Wiemer-Hastings, K., Kreuz, R. J., Hastings, P., & Marquis, K. H. (2000) · Behavior Research Methods, Instruments, & Computers · doi:10.3758/bf03207792 · Cited by 56 · see citing works

A Topical History of JMR

Huber, J. C., Kamakura, W. A., & Mela, C. F. (2014) · Journal of Marketing Research · doi:10.1509/jmr.51.1.02 · Cited by 45 · see citing works

The Other Side of Method Bias: The Perils of Distinct Source Research Designs

Kammeyer‐Mueller, J. D., Steel, P., & Rubenstein, A. L. (2010) · Multivariate Behavioral Research · doi:10.1080/00273171003680278 · Cited by 43 · see citing works

Journal of Marketing Research: 2 Ps

Wittink, D. R. (2004) · Journal of Marketing Research · doi:10.1509/jmkr.41.1.1.25089 · Cited by 35 · see citing works

From the Editor: Research Traditions and Patterns in Marketing Scholarship

Zinkhan, G. M. (2006) · Journal of the Academy of Marketing Science · doi:10.1177/0092070306287921 · Cited by 18 · see citing works

Measurement Models for Marketing Constructs

Baumgartner, H., & Weijters, B. (2017) · International series in management science/operations research/International series in operations research & management science · doi:10.1007/978-3-319-56941-3_9 · Cited by 17 · see citing works

Survey Research in B2B Marketing: Current Challenges and Emerging Opportunities

Rindfleisch, A., & Antia, K. D. (2012) · Edward Elgar Publishing eBooks · doi:10.4337/9781781002445.00050 · Cited by 15 · see citing works

From the Editor

Kamakura, W. A. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.1.1.18824 · Cited by 13 · see citing works

Use of partial least squares (PLS) in strategic management research: a review of four recent studies

Hulland, J. (1999) · Strategic Management Journal · doi:10.1002/(sici)1097-0266(199902)20:2

Understanding and managing the threat of common method bias: Detection, prevention and control

Kock, F., Berbekova, A., & Assaf, A. G. (2021) · Tourism Management · doi:10.1016/j.tourman.2021.104330 · Cited by 1,692 · see citing works

Review articles: purpose, process, and structure

Palmatier, R. W., Houston, M. B., & Hulland, J. (2018) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0563-4 · Cited by 1,051 · see citing works

Developing and validating a service robot integration willingness scale

Lu, L., Cai, R., & Gursoy, D. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2019.01.005 · Cited by 1,013 · see citing works

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Rahman, M. S., Bag, S., Hossain, M. A., Abdel Fattah, F. A. M., Gani, M. O., & Rana, N. P. (2023) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103273 · Cited by 170 · see citing works

Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports

Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022) · Journal of Business Research · doi:10.1016/j.jbusres.2022.02.082 · Cited by 92 · see citing works

Does marketing analytics capability boost firms’ competitive marketing performance in data-rich business environment?

Rahman, M. S., Hossain, M. A., & Abdel Fattah, F. A. M. (2022) · Journal of Enterprise Information Management · doi:10.1108/jeim-05-2020-0185 · Cited by 74 · see citing works

Power imbalance and the dark side of the captive agri-food supplier–buyer relationship

Glavee-Geo, R., Engelseth, P., & Buvik, A. (2022) · Journal of Business Ethics · doi:10.1007/s10551-021-04791-7 · Cited by 64 · see citing works

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services

Dose, D. B., Walsh, G., Beatty, S. E., & Elsner, R. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00635-z · Cited by 60 · see citing works

Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery

Haupt, M., Rozumowski, A., Freidank, J., & Haas, A. (2023) · Electronic Markets · doi:10.1007/s12525-023-00673-0 · Cited by 57 · see citing works

Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity

Zhang, Q., Wang, Y., & Ariffin, S. K. (2024) · PLoS ONE · doi:10.1371/journal.pone.0296339 · Cited by 50 · see citing works

Employee mindfulness and creativity: when emotions and national culture matter

Gip, H., The Khoa, D., Guchait, P., Fernando Garcia, R. L., & Pasamehmetoglu, A. (2022) · The Service Industries Journal · doi:10.1080/02642069.2022.2037570 · Cited by 45 · see citing works

Me and My AI Bot: Exploring the 'AIholic' Phenomenon and University Students' Dependency on Generative AI Chatbots - Is This the New Academic Addiction?

Salah, M., Abdelfattah, F., Alhalbusi, H., & Mukhaini, M. A. (2023) · doi:10.21203/rs.3.rs-3508563/v1 · Cited by 12 · see citing works

The Value of Marketing Research for the Creation and Successful Implementation of Effective Strategies in the Field of Marketing

Шумкова, О. (2023) · Economic Affairs · doi:10.46852/0424-2513.3.2023.28 · Cited by 1 · see citing works

Marketing Models: A Review of the Literature

Eryiğit, C. (2017) · International Journal of Market Research · doi:10.2501/ijmr-2017-028 · Cited by 8 · see citing works

A seminal framework of marketing schools: revisited and updated

Lagrosen, S. O., & Svensson, G. (2006) · Journal of Management History · doi:10.1108/17511340610692743 · Cited by 26 · see citing works

Marketing Practices: Theoretical Definition and their Understanding by Russian Managers

Ребязина, В., & Daviy, A. O. (2014) · Lomonosov Economics Journal · doi:10.38050/01300105201466

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Skålén, P., Cova, B., Gummerus, J., & Sihvonen, A. (2022) · Marketing Theory · doi:10.1177/14705931221123949 · Cited by 33 · see citing works