Hwang, Kumju

Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge

Hwang, K., & Zhang, Q. (2018) · Computers in Human Behavior

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 639

Effects of innovation-supportive culture and organizational citizenship behavior on e-government information system security stemming from mimetic isomorphism

Hwang, K., & Choi, M. (2017) · Government Information Quarterly

Information and Cyber SecurityE-Government and Public Services

Cited by 85