Scherer, Anne

Re-placing place in marketing: a resource-exchange place perspective

Rosenbaum, M. S., Kelleher, C., Friman, M., Kristensson, P., & Scherer, A. (2017) · Journal of Business Research

Consumer Retail Behavior StudiesPlace Attachment and Urban Studies

Cited by 80

Reactance to Human versus Artificial Intelligence: Why Positive and Negative Information from Human and Artificial Agents Leads to Different Responses

Candrian, C., & Scherer, A. (2023) · SSRN Electronic Journal

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 4