Peter, J. Paul
The Ohio State University
2 papers on CoChat
Most cited papers
- Verified
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research
Psychometric Methodologies and TestingBusiness Strategies and Management Research
Cited by 1,189
- Verified
A Comparative Analysis of Three Consumer Decision Strategies
Peter, J. P., & Tarpey, Sr. (1975) · Journal of Consumer Research
Decision-Making and Behavioral EconomicsConsumer Behavior in Brand Consumption and Identification
Cited by 697
Go further with a free account
Verify every reference, keep papers in a library, and ask questions across them.
Sign up - it is free