Construct Validity: A Review of Basic Issues and Marketing Practices
Abstract
An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.
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Correlations between constructs from the same sample are highly likely if the sample is large and reliability is given (at least to some degree).
“According to Meehl (1967) and Peter (1981), correlations between constructs from the same sample are highly likely, if the sample is large and reliability is given (at least to some degree).”
From Development and Validation of a Basic Psychological Needs Scale for Technology Use (2024) · cites this paper as Peter (1981)
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- Authors
- Peter, J. P.
- Affiliations
- The Ohio State University (US)
- Corresponding author
- Peter, J. Paul
- Venue
- Journal of Marketing Research
- Publisher
- JSTOR
- Published
- 1981-05
- Volume
- 18
- Issue
- 2
- Pages
- 133
- ISSN
- 0022-2437 (ISSN-L)
- OpenAlex
- W2004135211
- Cited by
- 1,189
- References
- 4
- Citations by year
- 2026: 20 · 2025: 20 · 2024: 28 · 2023: 31 · 2022: 30 · 2021: 33 · 2020: 45 · 2019: 38 · 2018: 39 · 2017: 48 · 2016: 35 · 2015: 45 · 2014: 66 · 2013: 57 · 2012: 55
- FWCI
- 13.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing Research (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
- Social Sciences › Psychology › Social Psychology › Cognitive and psychological constructs research
- Keywords
- construct validity, construct validation, market analysis, measurement validity, operational challenges
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