Zhou, Kevin Zheng

Face consciousness and risk aversion: Do they affect consumer decision‐making?

Bao, Y., Zhou, K. Z., & Su, C. (2003) · Psychology & Marketing

Cultural Differences and ValuesDecision-Making and Behavioral Economics

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How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Zhou, K. Z., & Nakamoto, K. (2007) · Journal of the Academy of Marketing Science

Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and Identification

Cited by 124