How do enhanced and unique features affect new product preference? The moderating role of product familiarity

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Consumer response to cause-related business strategies: Sponsorship, transaction-based, event, and experiential

Lee, J. Y. (2013) · University of Minnesota Digital Conservancy (University of Minnesota) · Cited by 3 · see citing works

Prediction of the displacements of the pile tops and ground surface around piles based on machine learning algorithms

Li, P., Guo, S., Liang, M., & Lu, Q. H. (2026) · Scientific Reports · doi:10.1038/s41598-026-36502-5 · Cited by 2 · see citing works

Diferencias de género en las percepciones sobre la representación visual del producto online: impacto en la satisfacción e intención de compra

Flavián, C., Gurrea, R., & Orús, C. (2011) · ESIC MARKET Economic and Business Journal · Cited by 2 · see citing works

Applying Prototype Theory to Assess Generational Divide in Usability of Icons Depicting Product Appearance

Mao, J., Lyu, B., Lin, K., & Pan, X. (2025) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2025.2470281 · Cited by 2 · see citing works

Spillover Effects of Brand Alliance and Service Experience on Host Brands in Loyalty Program Partnerships

Kutlu, G. C. (2015) · ODU Digital Commons (Old Dominion University) · doi:10.25777/3b9e-0k19 · Cited by 2 · see citing works

Pioneer (Dis-)advantages in Markets for TechnologyPreprint

Fischer, M., Henkel, J., & Stern, A. D. (2019) · SSRN Electronic Journal · doi:10.2139/ssrn.3362959 · Cited by 2 · see citing works

Creative Imitation in Servitisation and Performance in Developing Countries: A Knowledge-Based View

Nguyen, G. N. (2019) · Queensland University of Technology · doi:10.5204/thesis.eprints.131823 · Cited by 2 · see citing works

CREATIVE AND PURE IMITATION UNDER ENVIRONMENTAL TURBULENCE: EVIDENCE FROM AN EMERGING ECONOMY

Nguyen, G. N., & Nguyen, T. K. (2024) · International Journal of Innovation Management · doi:10.1142/s1363919624500087 · Cited by 1 · see citing works

Turning buzz into behavior: Shopping companions as buffers against ambivalence in novelty marketing

Bi, H., Huang, Y., Hu, X., & Pan, Y. (2026) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2026.104745 · Cited by 1 · see citing works

From appraisal to action: decoding consumer engagement in sustainable fashion

Chou, W. H. C. (2026) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-10-2025-2176 · Cited by 1 · see citing works

Standardized Global Brand Management Using C-D Maps

Bagga, C. K., & Dawar, N. (2018) · Springer eBooks · doi:10.1007/978-3-319-74129-1_5 · Cited by 1 · see citing works

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Tran, T. T., Moritaka, M., Liu, R., & Fukuda, S. (2018) · Management & Marketing · doi:10.2478/mmcks-2018-0020 · Cited by 1 · see citing works

Servitization and Performance in Manufacturing Firms: The Mediating Role of Radicalness

Nguyen, G. N. (2023) · Business Perspectives and Research · doi:10.1177/22785337221148569 · Cited by 1 · see citing works

Pay what you want pricing: should marketers use it to introduce innovative products?

Gupta, A. K., Pandey, S. K., & Sharma, D. (2024) · The Journal of Marketing Theory and Practice · doi:10.1080/10696679.2024.2398698 · Cited by 1 · see citing works

ORIGINAL EMPIRICAL RESEARCH How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Zhou, K. Z., & Nakamoto, K. (2006)

Approach the Reference Product or Against It? The Moderating Roles of Product Familiarity and Product Knowledge

Lin, C., & Kuo, S. (2012)

Interest, But Not Liking, Drives Consumer Preference toward Novelty

Sung, B., Vanman, E. J., & Hartley, N. (2019) · Australasian Marketing Journal (AMJ) · doi:10.1016/j.ausmj.2019.06.003 · Cited by 22 · see citing works

It is not about the Product Having Enhanced or Unique Product Attributes

Wilkie, D. C. H., & Johnson, L. W. (2015) · Developments in marketing science: proceedings of the Academy of Marketing Science · doi:10.1007/978-3-319-24184-5_184

Product Familiarity and Learning New Information

Johnson, E. J., & Russo, J. E. (1984) · Journal of Consumer Research · doi:10.1086/208990 · Cited by 937 · see citing works