Nakamoto, Kent

The effect of social support features and gamification on a Web-based intervention for rheumatoid arthritis patients: randomized controlled trial

Allam, A., Kostova, Z., Nakamoto, K., & Schulz, P. J. (2015) · Journal of Medical Internet Research

Mobile Health and mHealth ApplicationsEducational Games and Gamification

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How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Zhou, K. Z., & Nakamoto, K. (2007) · Journal of the Academy of Marketing Science

Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and Identification

Cited by 124