Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia
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Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Inert customers are more likely to respond to marketing activities like promotions and discounts.
“The inert customers are more likely to respond to various marketing activities like promotions and discounts (Huang and Yu 1999).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Huang and Yu 1999
Cites
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472 · see citing works
Preattentive Mere Exposure Effects
Janiszewski, C. (1993) · Journal of Consumer Research · doi:10.1086/209356 · Cited by 455 · see citing works
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"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
Bansal, H. S. (2005) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304267928 · Cited by 975 · see citing works
The truth about the truth: a meta-analytic review of the truth effect
Dechêne, A., Stahl, C., Hansen, J., & Wänke, M. (2010) · Personality and Social Psychology Review · doi:10.1177/1088868309352251 · Cited by 592 · see citing works
Switching barriers in business‐to‐business services: a qualitative study
Yanamandram, V., & White, L. (2006) · International Journal of Service Industry Management · doi:10.1108/09564230610656980 · Cited by 187 · see citing works
Why customers stay: reasons and consequences of inertia in financial services
White, L., & Yanamandram, V. (2004) · Managing Service Quality: An International Journal · doi:10.1108/09604520410528608 · Cited by 124 · see citing works
A model of customer retention of dissatisfied business services customers
White, L., & Yanamandram, V. (2007) · Managing Service Quality: An International Journal · doi:10.1108/09604520710744317 · Cited by 99 · see citing works
Inertia in services: causes and consequences for switching
Gray, D. M., D’Alessandro, S., Johnson, L. W., & Carter, L. (2017) · Journal of Services Marketing · doi:10.1108/jsm-12-2014-0408 · Cited by 73 · see citing works
Kautish, P., Khare, A., & Sharma, R. (2022) · Journal of Marketing Analytics · doi:10.1057/s41270-021-00134-7 · Cited by 25 · see citing works
- Authors
- Huang, M.-H., & Yu, S.
- Venue
- Psychology and Marketing
- Published
- 1999
- References
- 2
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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