The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“The inert customers are more likely to respond to various marketing activities like promotions and discounts (Huang and Yu 1999).”
From Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia (2022) · cites this paper as Huang and Yu 1999
Citations
Cites
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Preattentive Mere Exposure Effects
Janiszewski, C. (1993) · Journal of Consumer Research · doi:10.1086/209356 · Cited by 455
Cited by
Sorted by citations
"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
Bansal, H. S. (2005) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304267928 · Cited by 975
The truth about the truth: a meta-analytic review of the truth effect
Dechêne, A., Stahl, C., Hansen, J., & Wänke, M. (2010) · Personality and Social Psychology Review · doi:10.1177/1088868309352251 · Cited by 592
Switching barriers in business‐to‐business services: a qualitative study
Yanamandram, V., & White, L. (2006) · International Journal of Service Industry Management · doi:10.1108/09564230610656980 · Cited by 187
Why customers stay: reasons and consequences of inertia in financial services
White, L., & Yanamandram, V. (2004) · Managing Service Quality: An International Journal · doi:10.1108/09604520410528608 · Cited by 124
A model of customer retention of dissatisfied business services customers
White, L., & Yanamandram, V. (2007) · Managing Service Quality: An International Journal · doi:10.1108/09604520710744317 · Cited by 99
Metadata
- Authors
- Huang, M.-H., & Yu, S.
- Venue
- Psychology and Marketing
- Published
- 1999
- References
- 2
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia. https://app.cochat.ai/papers/10.1002/(sici)1520-6793(199909)16:6
- The paper
- Huang, M.-H., & Yu, S. (1999). Are consumers inherently or situationally brand loyal??A set intercorrelation account for conscious brand loyalty and nonconscious inertia. Psychology and Marketing. https://doi.org/10.1002/(sici)1520-6793(199909)16%3A6
