Cited by 72Media Influence and HealthMedia Studies and CommunicationMedia and Digital Communication

Mood management theory

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Reinecke, Leonard·2016·The International Encyclopedia of Media Effects

Abstract

Abstract Mood management theory belongs to a larger group of theoretical approaches that address selective exposure to media content. The theory posits that media choice is a function of the current affective state of media users and follows the principle of mood optimization. While the existing empirical evidence provides substantial support for the general notion that selective exposure to media content varies as a function of the situational affective state, research also suggests that media choice does not always follow the dictate of immediate mood optimization. A number of theoretical extensions have been introduced to account for the mixed empirical evidence concerning the specific predictions of mood management theory and to explain seemingly counterhedonistic forms of media exposure.

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References 24 · Cited by 72

Research works printed but not linked: 1

  1. Leonard Reinecke is an assistant professor at the Department of Communication at Johannes Gutenberg University Mainz, Germany. He holds an MA and a PhD in psy- chology from the University of Hamburg, Germany. His past work has addressed the uses and effects of interactive and noninteractive media, computer-mediated commu- nication, and entertainment research. His work has been published in numerous inter- national journals, among them Human Communication Research, the Journal of Com- munication, the Journal of Media Psychology, and Media Psychology.

Authors
Reinecke, L.
Affiliations
Johannes Gutenberg University Mainz (DE)
Corresponding author
Reinecke, Leonard
Venue
The International Encyclopedia of Media Effects
Publisher
Wiley
Published
2016-07-08
Pages
1-13
OpenAlex
W2767969643
Cited by
72
References
24
Citations by year
2026: 6 · 2025: 13 · 2024: 12 · 2023: 12 · 2022: 9 · 2021: 7 · 2020: 3 · 2019: 3 · 2018: 4 · 2017: 3
Type
reference entry
Language
en
Open access
Locations
The International Encyclopedia of Media Effects (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
  • Social Sciences › Communication › Media Studies and Communication
  • Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
Keywords
mood management theory, selective exposure, media selection, affective states, media effects theory

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