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Stochastic models of choice behavior

Becker, Gordon M., Degroot, Morris H., Marschak, Jacob·2007·Behavioral Science

Abstract

The notion of “utility” is fundamental in most current theories of human decision. The problem of determining the utility function of a given decision maker, however, presents grave difficulties. It is not sufficient to determine the decision maker's rank-order preference of choices, because such a rank-order preference would determine his utility only on an ordinal scale, not the interval scale required in many decision problems. The problem is further complicated by the fact that even the preference choices of the chooser are often inconsistent with each other. T o circumvent the latter difficulty, stochastic definitions of utilities have been proposed in which probabilities (frequencies) of preference choices become the basic data. Here the implications of some of these models are derived which enable the experimenter to decide whether a given model is consistent with a set of data. Appropriate statistical sampling tests are worked out.

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Metadata

Authors
Becker, G. M., Degroot, M. H., & Marschak, J.
Venue
Behavioral Science
Publisher
Wiley
Published
2007-01-17
Volume
8
Issue
1
Pages
41-55
ISSN
  • 1092-7026 (ISSN-L)
  • 0005-7940
  • 1099-1743
OpenAlex
W2077491491
Cited by
262
References
16
FWCI
9.03
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Stochastic models of choice behavior. https://app.cochat.ai/papers/10.1002/bs.3830080106
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Becker, G. M., Degroot, M. H., & Marschak, J. (2007). Stochastic models of choice behavior. Behavioral Science. https://doi.org/10.1002/bs.3830080106

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