Nostalgic bonding: exploring the role of nostalgia in the consumption experience
Abstract
The recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has pursued a quantitative survey‐based approach to establishing the chronology‐related and personality‐driven aspects of nostalgia. To explore the nature and types of nostalgic bonding in greater depth, the present study pursues an interpretive approach to understanding the role of nostalgia in the consumption experience. Specifically, it applies a collective approach to subjective personal introspection to draw inferences concerning the key types of nostalgic experience. Copyright © 2003 Henry Stewart Publications.
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Nostalgia is evoked by a variety of triggers.
“Nostalgia is evoked by a variety of triggers (Holbrook and Schindler, 2003;Schindler and Holbrook, 1993).”
From How personal nostalgia influences giving to charity (2011) · cites this paper as Holbrook and Schindler, 2003
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064 · see citing works
Feelings, Fantasies, and Memories
Holak, S. L., & Havlena, W. J. (1998) · Journal of Business Research · doi:10.1016/s0148-2963(97)00119-7 · Cited by 404 · see citing works
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Odyssey's end: Lay conceptions of nostalgia reflect its original Homeric meaning
Hepper, E. G., Ritchie, T. D., Sedikides, C., & Wildschut, T. (2012) · Emotion · doi:10.1037/a0025167 · Cited by 467 · see citing works
Nostalgia Weakens the Desire for Money
Lasaleta, J. D., Sedikides, C., & Vohs, K. D. (2014) · Journal of Consumer Research · doi:10.1086/677227 · Cited by 199 · see citing works
How personal nostalgia influences giving to charity
Merchant, A., Ford, J. B., & Rose, G. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2010.06.013 · Cited by 102 · see citing works
- Authors
- Holbrook, M. B., & Schindler, R. M.
- Affiliations
- Columbia University (US)
- Rutgers, The State University of New Jersey (US)
- Corresponding author
- Holbrook, Morris B.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2003-12
- Volume
- 3
- Issue
- 2
- Pages
- 107-127
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W2059584822
- Cited by
- 349
- References
- 2
- Citations by year
- 2026: 30 · 2025: 33 · 2024: 31 · 2023: 21 · 2022: 20 · 2021: 24 · 2020: 22 · 2019: 11 · 2018: 14 · 2017: 19 · 2016: 20 · 2015: 16 · 2014: 18 · 2013: 25 · 2012: 14
- FWCI
- 1.75
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Behaviour (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Nostalgia and Consumer Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Keywords
- nostalgia, consumption experience, consumer behavior, marketing strategy, collective nostalgia
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