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Cited by 407

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Anti‐consumption as part of living a sustainable lifestyle: daily practices, contextual motivations and subjective values

Black, Iain R., Cherrier, Helene·2010·Journal of Consumer Behaviour

Abstract

This research examines anti‐consumption practices, motivations and values within attempts to live a more sustainable lifestyle. Sixteen women were interviewed and from their narratives, anti‐consumption for sustainability was found to be practiced via acts of rejection, reduction and reuse. In addition, practices of anti‐consumption for sustainability are constructed through the collaboration between the needs of the individual and the needs for environmental preservation. This perspective moves sustainable consumption away from a rational information processing and environmentally motivated choice to incorporate various subjective and individualistic needs and values. Hence, the challenge for sustainable marketers is to position sustainable practices along side self interested notions such as independence, beauty, quality or value for money. Copyright © 2010 John Wiley & Sons, Ltd.

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Metadata

Authors
Black, I. R., & Cherrier, H.
Venue
Journal of Consumer Behaviour
Publisher
Wiley
Published
2010-11
Volume
9
Issue
6
Pages
437-453
ISSN
  • 1472-0817 (ISSN-L)
  • 1479-1838
OpenAlex
W2139728561
Cited by
407
References
5
FWCI
27.43
Type
journal article
Language
en
Open access
closed

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