Implicit bias in impression formation: associations influence the construal of individuating information
Abstract
The present research investigated the influence of group‐related evaluative associations on the process of impression formation. In particular, we expected the impact of a target's category membership on the construal of ambiguous behaviour to be moderated by perceivers' evaluative associations related to the target category. Associative strength was further expected to have an indirect effect on dispositional inference, mediated by its impact on behaviour identification. Results support both of these assumptions. Moreover, the influence of evaluative associations on impression formation was not moderated by perceivers' motivation to control prejudiced reactions. Rather, motivation to control moderated only the relation between evaluative associations and the explicit endorsement of prejudiced beliefs about the target group in general, such that explicit prejudice endorsement was correlated with evaluative associations only for perceivers low, but not for those high in motivation to control. Implications for prejudice control are discussed. Copyright © 2003 John Wiley & Sons, Ltd.
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Gawronski et al. (2003) found that participants rated the target's behavior more negatively for the Turkish-looking than the German-looking target, and the size of this difference increased as a function of participants' attitudinal preference for Germans over Turks.
“The results showed that participants rated the target's behavior more negatively for the Turkish-looking than the German-looking target, and the size of this difference increased as a function of participants' attitudinal preference for Germans over Turks.”
From Unawareness of Attitudes, Their Environmental Causes, and Their Behavioral Effects (2025) · cites this paper as Gawronski et al. 2003
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References 60 · Cited by 151
- Authors
- Gawronski, B., Geschke, D., & Banse, R.
- Affiliations
- Humboldt-Universität zu Berlin (DE)
- Corresponding author
- Gawronski, Bertram
- Venue
- European Journal of Social Psychology
- Publisher
- Wiley
- Published
- 2003-08-07
- Volume
- 33
- Issue
- 5
- Pages
- 573-589
- ISSN
- 0046-2772 (ISSN-L)
- 1099-0992
- OpenAlex
- W2109189452
- Cited by
- 151
- References
- 60
- Citations by year
- 2025: 5 · 2024: 8 · 2023: 6 · 2022: 7 · 2021: 16 · 2020: 8 · 2019: 9 · 2018: 4 · 2017: 9 · 2016: 7 · 2015: 7 · 2014: 6 · 2013: 3 · 2012: 4
- FWCI
- 24.66
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Social Psychology (publishedVersion)
- Funders
- European Commission
- Deutsche Forschungsgemeinschaft
- University of Stirling
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Sociology and Political Science › Names, Identity, and Discrimination Research
- Life Sciences › Neuroscience › Cognitive Neuroscience › Psychology of Moral and Emotional Judgment
- Keywords
- implicit bias, impression formation, evaluative associations, category membership, dispositional inference
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