Twenty‐Five Years of Word‐of‐Mouth Studies: A Critical Review of Tourism Research
Abstract
It has been 25 years that the topic of word of mouth (WOM) related to the tourism industry has been addressed in top‐level marketing journals. However, there has not yet been a thorough synthesis of the articles, nor has there been an analysis of the approach and the direction the research has taken. This article will try to address that deficiency, collecting and analysing 25 five years of research following this stream, utilizing a literature review technique known as the paradigm funnel. Copyright © 2014 John Wiley & Sons, Ltd.
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Online social media play a significant role in creating electronic word-of-mouth.
“In addition to professional systems, online social media, such as Twitter, Instagram, Facebook, FourSquare, Sina Weibo, and GooglePlus, play a significant role in creating electronic word-of-mouth (e-WOM) (Confente, 2015;Garcia-Pablos et al., 2016;Leung et al., 2013;Phillips et al., 2017).”
From Sentiment Analysis in Tourism: Capitalizing on Big Data (2019) · cites this paper as Confente, 2015
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- Authors
- Confente, I.
- Affiliations
- University of Verona (IT)
- Corresponding author
- Confente, Ilenia
- ORCID
- Confente, Ilenia
- Venue
- International Journal of Tourism Research
- Publisher
- Wiley
- Published
- 2014-11-06
- Volume
- 17
- Issue
- 6
- Pages
- 613-624
- ISSN
- 1099-2340 (ISSN-L)
- 1522-1970
- OpenAlex
- W1892944188
- Cited by
- 111
- References
- 83
- Citations by year
- 2026: 6 · 2025: 8 · 2024: 9 · 2023: 14 · 2022: 12 · 2021: 18 · 2020: 7 · 2019: 15 · 2018: 6 · 2017: 6 · 2016: 9 · 2015: 1
- FWCI
- 17.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Tourism Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- word of mouth, tourism marketing, tourism industry, evidence synthesis, research trends, consumer behavior
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