Cited by 111Digital Marketing and Social MediaDiverse Aspects of Tourism ResearchCustomer Service Quality and Loyalty

Twenty‐Five Years of Word‐of‐Mouth Studies: A Critical Review of Tourism Research

Confente, Ilenia·2015·International Journal of Tourism Research

Abstract

It has been 25 years that the topic of word of mouth (WOM) related to the tourism industry has been addressed in top‐level marketing journals. However, there has not yet been a thorough synthesis of the articles, nor has there been an analysis of the approach and the direction the research has taken. This article will try to address that deficiency, collecting and analysing 25 five years of research following this stream, utilizing a literature review technique known as the paradigm funnel. Copyright © 2014 John Wiley & Sons, Ltd.

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Crossref · 10.1002/jtr.2029

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83 of 83 references verified0 citation errors · 0 not checkable

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  • Online social media play a significant role in creating electronic word-of-mouth.

    “In addition to professional systems, online social media, such as Twitter, Instagram, Facebook, FourSquare, Sina Weibo, and GooglePlus, play a significant role in creating electronic word-of-mouth (e-WOM) (Confente, 2015;Garcia-Pablos et al., 2016;Leung et al., 2013;Phillips et al., 2017).”

    From Sentiment Analysis in Tourism: Capitalizing on Big Data (2019) · cites this paper as Confente, 2015

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Authors
Confente, I.
Affiliations
University of Verona (IT)
Corresponding author
Confente, Ilenia
Venue
International Journal of Tourism Research
Publisher
Wiley
Published
2014-11-06
Volume
17
Issue
6
Pages
613-624
ISSN
  • 1099-2340 (ISSN-L)
  • 1522-1970
OpenAlex
W1892944188
Cited by
111
References
83
Citations by year
2026: 6 · 2025: 8 · 2024: 9 · 2023: 14 · 2022: 12 · 2021: 18 · 2020: 7 · 2019: 15 · 2018: 6 · 2017: 6 · 2016: 9 · 2015: 1
FWCI
17.38
Type
journal article
Language
en
Open access
closed
Locations
International Journal of Tourism Research (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Keywords
word of mouth, tourism marketing, tourism industry, evidence synthesis, research trends, consumer behavior

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