The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
Building consumer–brand relationship: A cross‐cultural experiential view
Abstract
This research aims to develop a framework of consumer–brand relationship by taking an experiential view. In this article, the authors report a cross‐cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand personality, brand attitude, and brand image to shape a consumer–brand relationship. © 2006 Wiley Periodicals, Inc.
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Brannon Barhorst, J., McLean, G., Shah, E., & Mack, R. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.08.041 · Cited by 293
Wörfel, P., Frentz, F., & Tautu, C. (2022) · European Journal of Marketing · doi:10.1108/ejm-07-2020-0510 · Cited by 84
Role of brand experience in predicting consumer loyalty
Safeer, A. A., Yuanqiong, H., Abrar, M., Shabbir, R., & Rasheed, H. M. W. (2021) · Marketing Intelligence & Planning · doi:10.1108/mip-11-2020-0471 · Cited by 81
Metadata
- Authors
- Chang, P., & Chieng, M.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2006-10-05
- Volume
- 23
- Issue
- 11
- Pages
- 927-959
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2084103191
- Cited by
- 461
- References
- 14
- FWCI
- 17.60
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
