Differences and similarities between impulse buying and variety seeking: A personality-based perspective
Open accessAbstract
ABSTRACT Although personality is a key determinant of consumer purchasing decision making, the role of personality traits in impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations among impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: “neuroticism” and “openness to experience.” Specifically, the present study indicates that neuroticism predicted IBT positively and VST negatively, while openness was a strong predictor of VST and unrelated to IBT.
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References 79 · Cited by 113
- Authors
- Olsen, S. O., Tudoran, A. A., Honkanen, P., & Verplanken, B.
- Affiliations
- UiT The Arctic University of Norway (NO)
- Aarhus University (DK)
- Nofima (NO)
- University of Bath (GB)
- Corresponding author
- Olsen, Svein Ottar
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2015-12-10
- Volume
- 33
- Issue
- 1
- Pages
- 36-47
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1807531565
- Cited by
- 113
- References
- 79
- Citations by year
- 2026: 8 · 2025: 12 · 2024: 16 · 2023: 17 · 2022: 14 · 2021: 19 · 2020: 9 · 2019: 11 · 2018: 5 · 2017: 2
- FWCI
- 5.80
- Type
- journal article
- Language
- en
- Open access
- green
- purehost.bath.ac.uk
- Licence
- Locations
- Psychology and Marketing (publishedVersion)
- The University of Bath Online Publications Store (The University of Bath) (submittedVersion)
- Scopus (Elsevier) (submittedVersion)
- Pure (University of Bath) (submittedVersion, other-oa)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Keywords
- impulse buying, variety seeking, Big Five personality traits, neuroticism, openness to experience, purchase decision
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