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Measuring Purchase‐decision involvement
Abstract
Purchase‐decision involvement is distinguished from product‐class involvement. Literature on consumer involvement is shown to be lacking a measure of purchase involvement. Therefore, a scale of purchase‐decision involvement is developed. Two empirical studies are described and are shown to furnish tests of convergent and discriminant validities. The individual items of the proposed scale are explicitly embedded in the purchase‐decision context, and the scale is simple and parsimonious, making it especially useful to practitioners.
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Citations
Cited by
Ganesh, J., Arnold, M. J., & Reynolds, K. E. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.3.65.18028 · Cited by 1,305
A Catastrophe Model for Developing Service Satisfaction Strategies
Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992) · Journal of Marketing · doi:10.2307/1252298 · Cited by 812
Hansen, T., Sørensen, M. I., & Eriksen, M.-L. R. (2018) · Food Policy · doi:10.1016/j.foodpol.2017.11.003 · Cited by 311
Perspectives on consumer decision making: an integrated approach
Hansen, T. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.33 · Cited by 218
Ben Liu, Q., & Karahanna, E. (2017) · MIS Quarterly · doi:10.25300/misq/2017/41.2.05 · Cited by 113
Metadata
- Authors
- Mittal, B.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1989-06
- Volume
- 6
- Issue
- 2
- Pages
- 147-162
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1989743986
- Cited by
- 488
- References
- 0
- FWCI
- 10.89
- Type
- journal article
- Language
- en
- Open access
- closed
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- Mittal, B. (1989). Measuring Purchase‐decision involvement. Psychology & Marketing. https://doi.org/10.1002/mar.4220060206
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