The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Music influences on mood and purchase intentions
Abstract
Mood and emotional elements of advertising and consumer response have received increasing attention from practitioners and scholars in recent years. Among the various sources of mood induction is the frequently used practice of accompanying commercial messages with background music. This paper extends marketing's discussion of the role of music in influencing audiences, by using music theory to analyze and investigate the effects of music's structural profiles on consumers. The experiment's results indicate that music may have significant impact on audience moods and purchase intentions, without necessarily affecting intervening cognitions.
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Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Attitudinal Effects of Mere Exposure
Zajonc, R. B. (1968) · Journal of Personality and Social Psychology · doi:10.1037/h0025848 · Cited by 6,745
Bower, G. H. (1981) · American Psychologist · doi:10.1037/0003-066x.36.2.129 · Cited by 4,154
Conditioned emotional reactions.
Watson, J. B., & Rayner, R. (1920) · Journal of Experimental Psychology · doi:10.1037/h0069608 · Cited by 2,005
Lazarus, R. S. (1984) · American Psychologist · doi:10.1037/0003-066x.39.2.124 · Cited by 1,402
Cited by
The influence of in-store music on wine selections.
North, A. C., Hargreaves, D. J., & McKendrick, J. (1999) · Journal of Applied Psychology · doi:10.1037//0021-9010.84.2.271 · Cited by 508
Metadata
- Authors
- Alpert, J. I., & Alpert, M. I.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1990-06
- Volume
- 7
- Issue
- 2
- Pages
- 109-133
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2115267445
- Cited by
- 309
- References
- 5
- FWCI
- 9.01
- Type
- journal article
- Language
- en
- Open access
- closed
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- Alpert, J. I., & Alpert, M. I. (1990). Music influences on mood and purchase intentions. Psychology & Marketing. https://doi.org/10.1002/mar.4220070204
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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
