Cited by 8,094Decision-Making and Behavioral EconomicsNeural and Behavioral Psychology StudiesCognitive Science and Education Research

Feeling and thinking: Preferences need no inferences.

Zajonc, R. B.·1980·American Psychologist

Abstract

ABSTRACT: Affect is considered by most contempo-rary theories to be postcognitive, that is, to occur only after considerable cognitive operations have been ac-complished. Yet a number of experimental results on preferences, attitudes, impression formation, and de-_ cision making, as well as some clinical phenomena, suggest that affective judgments may be fairly inde-pendent of, and precede in time, the sorts of percep-tual and cognitive operations commonly assumed to be the basis of these affective judgments. Affective re-actions to stimuli are often the very first reactions of the organism, and for lower organisms they are the dominant reactions. Affective reactions can occur without extensive perceptual and cognitive encoding, are made with greater confidence than cognitive judg-

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Crossref · 10.1037/0003-066x.35.2.151

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  • Affective reactions are generated quickly and automatically and guide how people attend to, encode, and interpret various events.

    “Affective reactions are generated quickly and automatically (Bargh et al., 1992; Zajonc, 1980), and guide how people attend to, encode, and interpret various events (Baumeister & Newman, 1994).”
  • Affective impressions are generated quickly and automatically and play a central role in human judgment.

    “Affective impressions are generated quickly and automatically (Bargh et al., 1992; Zajonc, 1980) and play a central role in human judgment (Lerner et al., 2015; Loewenstein et al., 2001; Slovic et al., 2007).”
  • Basic affective reactions can be triggered unconsciously by subliminal stimuli in ordinary humans, and can remain unreportable as feelings even when they change behavior and subsequent judgments.

    “There is also evidence that basic affective reactions can be triggered unconsciously by subliminal stimuli in ordinary humans, and can remain unreportable as feelings even when they go on to change a person’s behavior and subsequent judgments (Zajonc, 1980; Fischman and Foltin, 1992; Berridge and Winkielman, 2003; Winkielman and Berridge, 2004; Winkielman et al., 2005).”

    From Evolving Concepts of Emotion and Motivation (2018) · cites this paper as Zajonc, 1980

  • Subliminal expressions do induce a valenced affective reaction in human viewers: positive to smiling faces and negative to angry faces.

    “But subliminal expressions do induce a valenced affective reaction in human viewers: positive to smiling faces and negative to angry faces (Zajonc, 1980).”

    From Evolving Concepts of Emotion and Motivation (2018) · cites this paper as Zajonc, 1980

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References 146 · Cited by 8,094

Authors
Zajonc, R. B.
Affiliations
University of Michigan (US)
Corresponding author
Zajonc, R. B.
Venue
American Psychologist
Published
1980-02
Volume
35
Issue
2
Pages
151-175
ISSN
  • 0003-066X (ISSN-L)
  • 1935-990X
OpenAlex
W2042276900
Cited by
8,094
References
146
Citations by year
2026: 161 · 2025: 142 · 2024: 174 · 2023: 181 · 2022: 207 · 2021: 271 · 2020: 248 · 2019: 265 · 2018: 288 · 2017: 227 · 2016: 269 · 2015: 303 · 2014: 319 · 2013: 297 · 2012: 331
FWCI
49.49
Type
journal article
Language
en
Open access
closed
Locations
American Psychologist (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Cognitive Science and Education Research
Keywords
affect, affective judgment, preferences, attitudes, impression formation, decision-making, affective reactions, cognitive processes

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