The DOI matches its Crossref record; 33 of the 33 references it cites were found in a registry or an index.
Consumer susceptibility to interpersonal influence and attributional sensitivity
Abstract
This research examines the relationship between consumer susceptibility to interpersonal influence and attributional sensitivity. It is hypothesized that consumer susceptibility to interpersonal influence is moderated by the level of attributional sensitivity. Across two studies, this hypothesis was supported. Individuals high in attributional sensitivity scored higher on various measures of consumer susceptibility to interpersonal influence than individuals low in attributional sensitivity. This suggests that consumers susceptible to the influence of others are more likely to purchase products that they perceive will lead others to make favorable attributions about them, and avoid purchasing products that they perceive will lead others to evaluate them negatively. © 1992 John Wiley & Sons, Inc.
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“Previous literature suggests that consumers who are open to interpersonal influence are more likely to purchase products that they think will lead others to make positive evaluations about them (Netemeyer et al., 1992), are attentive to the opinions of others (Cheng et al., 2013), and interpersonal influence is an antecedent of status consumption (Lertwannawit & Mandhachitara, 2012).”
From The Moderating Role of Self-Concept Clarity in the Relationship between Susceptibility to Interpersonal Influence and Conspicuous Consumption (2026) · cites this paper as Netemeyer et al., 1992
Citations
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Cited by
Kropp, F., Lavack, A. M., & Silvera, D. H. (2005) · International Marketing Review · doi:10.1108/02651330510581154 · Cited by 137
Bachner-Melman, R., Watermann, Y., Lev-Ari, L., & Zohar, A. H. (2022) · Journal of Eating Disorders · doi:10.1186/s40337-022-00569-y · Cited by 6
(2026) · International Journal of Marketing, Communication and New Media · doi:10.54663/2182-9306.2026.v.14.n.26.204-227
Metadata
- Authors
- Netemeyer, R. G., Bearden, W. O., & Teel, J. E.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1992-09
- Volume
- 9
- Issue
- 5
- Pages
- 379-394
- ISSN
- 0742-6046
- 1520-6793
- Cited by
- 62
- References
- 33
- Language
- en
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