The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The effects of background music on consumers' desire to affiliate in buyer‐seller interactions
Abstract
The effect of music‐induced pleasure and arousal on consumers' desire to affiliate in buyer‐seller interactions were investigated in the context of bank services. Background music was manipulated using classical music extracts pretested to vary in pleasure (low, moderate, and high) and arousal (low, moderate, and high) according to the Affect Grid (Russell, Weiss, & Mendelsohn, 1989). Independent and interactive effects of music‐induced pleasure and arousal on consumers' desire to affiliate were found. Higher desire to affiliate was associated with more pleasure and more arousal; pleasure had a stronger positive impact under low and high arousal than under a moderate level, and arousal had a stronger effect under low and high pleasure compared to moderate level. Theoretical and practical implications of the results are provided. © 1995 John Wiley & Sons, Inc.
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Cites
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Crosby, L. A., Evans, K. R., & Cowles, D. (1990) · Journal of Marketing · doi:10.1177/002224299005400306 · Cited by 4,763
Evidence of convergent validity on the dimensions of affect
Russell, J. A. (1978) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.36.10.1152 · Cited by 495
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Turley, L. W., & Milliman, R. E. (2000) · Journal of Business Research · doi:10.1016/s0148-2963(99)00010-7 · Cited by 1,923
Effect of ambience on food intake and food choice
Stroebele, N., & De Castro, J. M. (2004) · Nutrition · doi:10.1016/j.nut.2004.05.012 · Cited by 553
Pleasure, Arousal, Dominance: Mehrabian and Russell revisited
Bakker, I., van der Voordt, T., Vink, P., & de Boon, J. (2014) · Current Psychology · doi:10.1007/s12144-014-9219-4 · Cited by 415
Servicescape and loyalty intentions: an empirical investigation
Harris, L. C., & Ezeh, C. (2008) · European Journal of Marketing · doi:10.1108/03090560810852995 · Cited by 361
Wirtz, J., Mattila, A. S., & Tan, R. L. P. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00031-2 · Cited by 319
Metadata
- Authors
- Dubé, L., Chebat, J., & Morin, S.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1995-07
- Volume
- 12
- Issue
- 4
- Pages
- 305-319
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1982513138
- Cited by
- 289
- References
- 2
- FWCI
- 5.15
- Type
- journal article
- Language
- en
- Open access
- closed
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