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Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values
Abstract
The efforts of businesses, governmental and non‐governmental organizations notwithstanding, unsustainable consumption continues to threaten society's vision of sustainable development. Green purchasing, therefore, offers a chance of reducing negative environmental impacts and promoting sustainable development. Yet, the question of how to encourage green purchasing behaviour remains poorly understood. Based on the theory of consumption values, this paper examines the antecedents of green purchasing intentions among young adults in Chinese cities. The structural equation modeling (SEM) technique was applied to data collected from 309 respondents by means of a mall‐intercept survey. The findings indicate that social and emotional values are positively related to young adults’ green purchasing intentions, but functional, conditional and epistemic values are not significantly related to green purchasing intentions. This paper has verified the contribution of the theory of consumption values to the green purchasing intentions of young adults in Chinese cities. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment
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Cites
Targeting consumers who are willing to pay more for environmentally friendly products
Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001) · Journal of Consumer Marketing · doi:10.1108/eum0000000006155 · Cited by 2,974
Marian, L., Chrysochou, P., Krystallis, A., & Thøgersen, J. (2014) · Food Quality and Preference · doi:10.1016/j.foodqual.2014.05.001 · Cited by 237
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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
Zhang, X., & Dong, F. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17186607 · Cited by 337
Kushwah, S., Dhir, A., & Sagar, M. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.06.350 · Cited by 302
Effect of consumption values on customers’ green purchase intention: a mediating role of green trust
Amin, S., & Tarun, M. T. (2021) · Social Responsibility Journal · doi:10.1108/srj-05-2020-0191 · Cited by 259
Khan, A. N. (2024) · Sustainable Development · doi:10.1002/sd.2771 · Cited by 115
Metadata
- Authors
- Awuni, J. A., & Du, J.
- Venue
- Sustainable Development
- Publisher
- Wiley
- Published
- 2015-12-30
- Volume
- 24
- Issue
- 2
- Pages
- 124-135
- ISSN
- 0968-0802 (ISSN-L)
- 1099-1719
- OpenAlex
- W2263920148
- Cited by
- 163
- References
- 2
- FWCI
- 9.15
- Type
- journal article
- Language
- en
- Open access
- closed
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