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Diversification strategy, profit performance and the entropy measure

Palepu, Krishna·1985·Strategic Management Journal

Abstract

Several industrial organization studies, using diversification index measures, examined corporate diversification and economic performance and failed to find any significant relationship between them. Rumelt and other strategy researchers used a semisubjective classification scheme and uncovered a systematic relationship between diversification strategies and performance. This study combines the strengths of the index approach, namely, simplicity, objectivity and replicability, with the essential richness of Rumelt's methodology. Using the Jacquemin‐Berry entropy measure of diversification and the line‐of‐business data, this study finds that firms with predominantly related diversification show significantly better profit growth than firms with predominantly unrelated diversification.

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Metadata

Authors
Palepu, K.
Venue
Strategic Management Journal
Publisher
Wiley
Published
1985-07
Volume
6
Issue
3
Pages
239-255
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
OpenAlex
W2040198418
Cited by
1,572
References
0
FWCI
36.86
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Diversification strategy, profit performance and the entropy measure. https://app.cochat.ai/papers/10.1002/smj.4250060305
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Palepu, K. (1985). Diversification strategy, profit performance and the entropy measure. Strategic Management Journal. https://doi.org/10.1002/smj.4250060305

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.