The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Strategic purity: A multi‐industry evaluation of pure vs. hybrid business strategies
Abstract
Twenty‐five years of empirical research has failed to resolve a basic strategy question. Does strategic purity pay? Most theorists believe strategic purity—the extent to which a business pursues one type of generic strategy over another—contributes to better performance. By defining the strategy space consistent with the theory, and employing improved design and methods, our study of 2,351 businesses finds a significant relationship between strategic purity and performance. Purity does appear to pay. Some variations in strategic purity and performance relationship were observed across four major industry sectors: manufacturing, construction, retail, and business services. But in all instances pure strategies never did less well, and often did better than hybrid strategies. Copyright © 2007 John Wiley & Sons, Ltd.
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Cites
Firm Resources and Sustained Competitive Advantage
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Cited by
Organizational Ambidexterity: Antecedents, Outcomes, and Moderators
Raisch, S., & Birkinshaw, J. (2008) · Journal of Management · doi:10.1177/0149206308316058 · Cited by 2,702
Corporate sustainability strategies: sustainability profiles and maturity levels
Baumgartner, R. J., & Ebner, D. (2010) · Sustainable Development · doi:10.1002/sd.447 · Cited by 853
Platform competition: Strategic trade‐offs in platform markets
Cennamo, C., & Santalo, J. (2013) · Strategic Management Journal · doi:10.1002/smj.2066 · Cited by 780
Customer experience driven business model innovation
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2019.08.003 · Cited by 308
An empirical analysis of airline business model convergence
Daft, J., & Albers, S. (2015) · Journal of Air Transport Management · doi:10.1016/j.jairtraman.2015.03.008 · Cited by 81
Metadata
- Authors
- Thornhill, S., & White, R. E.
- Venue
- Strategic Management Journal
- Publisher
- Wiley
- Published
- 2007-02-21
- Volume
- 28
- Issue
- 5
- Pages
- 553-561
- ISSN
- 0143-2095 (ISSN-L)
- 1097-0266
- OpenAlex
- W2129366512
- Cited by
- 204
- References
- 5
- FWCI
- 15.29
- Type
- journal article
- Language
- en
- Open access
- closed
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