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Cited by 359

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Market orientation, job satisfaction, product quality, and firm performance: evidence from China

Zhou, Kevin Zheng, Li, Julie Juan, Zhou, Nan, Su, Chenting·2008·Strategic Management Journal

Abstract

This article examines the processes by which market orientation (MO) affects performance using a cross‐level approach. The results of a survey of 2,754 employees from 180 firms in China show that organization‐level MO culture leads to unit‐level MO behavior, which improves employee‐level job satisfaction and then product quality, which in turn fosters organizational performance. In particular, MO behavior fully mediates the effects of MO culture on employee satisfaction, product quality, and organizational performance. Leadership quality strengthens the effect of MO culture on unit‐level MO behavior. Moreover, MO behavior enhances firm performance indirectly through employee job satisfaction and product quality. Copyright © 2008 John Wiley & Sons, Ltd.

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Metadata

Authors
Zhou, K. Z., Li, J. J., Zhou, N., & Su, C.
Venue
Strategic Management Journal
Publisher
Wiley
Published
2008-07-30
Volume
29
Issue
9
Pages
985-1000
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
OpenAlex
W2024380042
Cited by
359
References
4
FWCI
47.86
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Market orientation, job satisfaction, product quality, and firm performance: evidence from China. https://app.cochat.ai/papers/10.1002/smj.700
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Zhou, K. Z., Li, J. J., Zhou, N., & Su, C. (2008). Market orientation, job satisfaction, product quality, and firm performance: evidence from China. Strategic Management Journal. https://doi.org/10.1002/smj.700

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.