The Role of Typeface in Packaging Design
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Cites
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Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Both food-intrinsic sensory factors and food-extrinsic factors play a role in determining whether we accept and how we perceive food and beverages.
“Alarge body of research now supports the view that both food-intrinsic sensory factors (e.g., product colour, aroma, texture, viscosity, etc.) as well as food-extrinsic factors (e.g., visual, olfactory, and tactile”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [11]
Cites
Velasco, C., Woods, A. T., Petit, O., Cheok, A. D., & Spence, C. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.03.005 · Cited by 200 · see citing works
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Wang, Q. J., Mielby, L. A., Junge, J. Y., Bertelsen, A. S., Kidmose, U., Spence, C., & Byrne, D. V. (2019) · Foods · doi:10.3390/foods8060211 · Cited by 168 · see citing works
“Like food shape, food-extrinsic shape can also evoke taste similar associations when it comes to plate shape [30,56] (though see Reference [8]) and even packaging shape [67] and typeface/font [68] (see Reference [11] for a review of the typeface of taste).”
BackgroundSelf-citation
- Authors
- Velasco, C., & Spence, C.
- Affiliations
- BI Norwegian Business School (NO)
- University of Oxford (GB)
- Corresponding author
- Velasco, Carlos
- Venue
- Multisensory Packaging
- Publisher
- Springer International Publishing
- Published
- 2018-11-29
- Pages
- 79-101
- OpenAlex
- W2903261959
- Cited by
- 29
- References
- 1
- Citations by year
- 2026: 2 · 2025: 4 · 2024: 3 · 2023: 5 · 2022: 4 · 2021: 6 · 2020: 4 · 2019: 1
- FWCI
- 13.61
- Type
- book chapter
- Language
- en
- Open access
- closed
- Licence
- Locations
- Springer eBooks (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
- Social Sciences › Arts and Humanities › History and Philosophy of Science › Graphic Design and Typography
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Keywords
- typeface design, packaging design, brand associations, cross-modal correspondence, semantic differential, logotypes, brand perception, consumer perception of packaging
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