Influencer-Marketing: Chancen, Potenziale, Risiken, Mechanismen, strukturierter Einstieg
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Social media engagement is an important key performance indicator (KPI) to measure the success of sponsored posts on social media.
“social media engagement is an important key performance indicator (KPI) to measure the success of sponsored posts on social media (Hughes, Swaminathan, and Brooks 2019;Lammenett 2019).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Lammenett 2019
Comments allow companies to evaluate whether and how users perceive the advertised brands and products in a post, while likes do not.
“Comments allow companies to evaluate whether and how users perceive the advertised brands and products in a post, while likes do not (Lammenett 2019).”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Lammenett 2019
A comment has a higher value than a like.
“A comment has a higher value than a like.”
From Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts (2022) · cites this paper as Lammenett 2019
Cites
Still being checked.
Cited by
Sorted by citations
Gross, J., & von Wangenheim, F. (2022) · Journal of Interactive Advertising · doi:10.1080/15252019.2022.2123724 · Cited by 88 · see citing works
Dialogische Konzepte zur Neukundenakquisition
Kreutzer, R. T. (2020) · Springer eBooks · doi:10.1007/978-3-658-30119-4_3
Eine Einführung in das Influencer-Management mit Betrachtung der Besonderheiten im E-Sport Markt
Buchtala, B. (2024) · Springer eBooks · doi:10.1007/978-3-658-43835-7_9
- Authors
- Lammenett, E.
- Corresponding author
- Lammenett, Erwin
- Venue
- Praxiswissen Online-Marketing
- Publisher
- Springer Fachmedien Wiesbaden
- Published
- 2019
- Pages
- 139-170
- OpenAlex
- W2977625927
- Cited by
- 2
- References
- 0
- Citations by year
- 2024: 1 · 2020: 1
- FWCI
- 1.84
- Type
- book chapter
- Language
- de
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Springer eBooks (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Demography › SMEs Development and Digital Marketing
- Keywords
- influencer marketing, social media influencers, fake followers, media controversy
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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