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Cited by 811Customer Service Quality and LoyaltyConsumer Behavior and Marketing InfluenceConsumer Market Behavior and Pricing

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Murray, Keith B., Schlacter, John L.·1990·Journal of the Academy of Marketing Science
DOI 10.1007/bf02729762
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References 69 · Cited by 811

Authors
Murray, K. B., & Schlacter, J. L.
Affiliations
  • Northeastern University (US)
  • Arizona State University (US)
Venue
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Published
1990-12
Volume
18
Issue
1
Pages
51-65
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
DOI
10.1007/bf02729762
OpenAlex
W2118549410
Cited by
811
References
69
Citations by year
2026: 11 · 2025: 10 · 2024: 17 · 2023: 20 · 2022: 41 · 2021: 38 · 2020: 31 · 2019: 37 · 2018: 30 · 2017: 32 · 2016: 32 · 2015: 40 · 2014: 41 · 2013: 33 · 2012: 35
FWCI
6.57
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)
Locations
Journal of the Academy of Marketing Science (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
risk perception, perceived variability, consumer risk perception, service marketing, consumer behavior

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