The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
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Citations
Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Toward a New Conception of the Environment-Competitiveness Relationship
Porter, M. E., & Linde, C. V. D. (1995) · Journal of Economic Perspectives · doi:10.1257/jep.9.4.97 · Cited by 13,365
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
Gefen, D., & Straub, D. W. (2004) · Omega · doi:10.1016/j.omega.2004.01.006 · Cited by 2,025
Moorman, C., Zaltman, G., & Deshpande, R. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900303 · Cited by 1,901
Cited by
Factors affecting green purchase behaviour and future research directions
Joshi, Y., & Rahman, Z. (2015) · International Strategic Management Review · doi:10.1016/j.ism.2015.04.001 · Cited by 1,518
Chen, Y., & Chang, C. (2012) · Management Decision · doi:10.1108/00251741211216250 · Cited by 1,370
Self-citationChen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Self-citationAt What Level (and in Whom) We Trust: Trust Across Multiple Organizational Levels
Fulmer, C. A., & Gelfand, M. J. (2012) · Journal of Management · doi:10.1177/0149206312439327 · Cited by 886
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising · doi:10.1080/02650487.2014.996116 · Cited by 364
Metadata
- Authors
- Chen, Y.-S.
- Venue
- Journal of Business Ethics
- Published
- 2009-10-07
- Volume
- 93
- Issue
- 2
- Pages
- 307-319
- ISSN
- 0167-4544 (ISSN-L)
- 1573-0697
- OpenAlex
- W2054864676
- Cited by
- 1,658
- References
- 8
- FWCI
- 44.73
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. https://app.cochat.ai/papers/10.1007/s10551-009-0223-9
- The paper
- Chen, Y.-S. (2010). The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust. Journal of Business Ethics. https://doi.org/10.1007/s10551-009-0223-9
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
