Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents
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Youth are not merely passive consumers of inappropriate content, but targets within increasingly deceptive and exploitative digital ecosystems.
“The authors highlight a growing crisis where youth are not merely passive consumers of inappropriate content, but targets within increasingly deceptive and exploitative digital ecosystems (Borau 2024).”
From Toward an Ethic of Synthetic Relationality: Identity, Intimacy, and Risk in AI-Mediated Roleplay Environments (2025) · cites this paper as Borau 2024
Cites
Dehumanization: An integrative review
Haslam, N. (2006) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr1003_4 · Cited by 2,919 · cited 2× · see citing works
“Dehumanization is the process of perceiving people, usually those from outgroups ( i.e., other ethnicities, sexes, genders), as less than human by depriving them of their human essence (Haslam, 2006).”
Grabe, S., Ward, L. M., & Hyde, J. S. (2008) · Psychological Bulletin · doi:10.1037/0033-2909.134.3.460 · Cited by 2,053 · cited 3× · see citing works
“…feminization of AI agents is beginning to spark debates similar to those provoked by the unrealistic por-trayal of women in advertising (e.g., Cohan, 2001; Eisend, 2010; Grabe et al., 2008), as both can manipulate consumers, propagate gender stereotypes, and dehumanize women (see Table 2).”
Media and sexualization: State of empirical research, 1995–2015
Ward, L. M. (2016) · The Journal of Sex Research · doi:10.1080/00224499.2016.1142496 · Cited by 337 · see citing works
Cave, S., & Dihal, K. (2020) · Philosophy & Technology · doi:10.1007/s13347-020-00415-6 · Cited by 279 · see citing works
Celebrity 2.0: Lil Miquela and the rise of a virtual star system
Drenten, J., & Brooks, G. (2020) · Feminist Media Studies · doi:10.1080/14680777.2020.1830927 · Cited by 143 · see citing works
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Bhat, M. (2025) · Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society · doi:10.1609/aies.v8i1.36560 · Cited by 5 · see citing works
- Authors
- Borau, S.
- Affiliations
- TBS Education (FR)
- Corresponding author
- Borau, Sylvie
- ORCID
- Borau, Sylvie
- Venue
- Journal of Business Ethics
- Published
- 2024-07-22
- Volume
- 198
- Issue
- 1
- Pages
- 1-19
- ISSN
- 0167-4544 (ISSN-L)
- 1573-0697
- OpenAlex
- W4400873427
- Cited by
- 33
- References
- 5
- Citations by year
- 2026: 18 · 2025: 14 · 2024: 1
- FWCI
- 13.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Business Ethics (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Physical Sciences › Computer Science › Information Systems › Bioethics and Human Rights Issues
- Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
- Keywords
- objectification of women, gender stereotypes, gender and power, technofeminism, existentialist feminism, social shaping of technology, chatbots, AI ethics, surveillance capitalism, sexual oppression, women's self-concept
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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