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Cited by 447

The DOI matches its Crossref record; 85 of the 85 references it cites were found in a registry or an index.

A meta-analysis of gender roles in advertising

Eisend, Martin·2010·Journal of the Academy of Marketing Science

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Citations

Cites

Show all 85 references

Research works printed but not linked: 16

  1. Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972. Journal of Marketing Research, 13, 168–172. · doi:10.1177/002224377601300207
  2. Cagli, U., & Durukan, L. (1989). Sex role portrayals in Turkish television advertising: some preliminary findings. METU Studies in Development, 16, 153–175.
  3. Chao, W.-P. (2005). Gender-role portrayals in taiwan’s television commercials: A content analysis of Times advertising award winners 1997–2002. Master Thesis. University of Florida, Gainesville, FL.
  4. Furnham, A., & Imadzu, E. (2002). Gender portrayal in British and Japanese TV advertisements. Communications, 27, 319–348.
  5. Furnham, A., & Saar, A. (2005). Gender-role stereotyping in adult and children’s television advertisements: a two-study comparison between Great Britain and Poland. Communications, 30, 73–90. · doi:10.1515/comm.2005.30.1.73
  6. Furnham, A., & Schofield, S. (1986). Sex-role stereotyping in British radio advertisements. British Journal of Social Psychology, 25, 165–171. · doi:10.1111/j.2044-8309.1986.tb00715.x
  7. Ganahl, D. J., Kim, K., & Netzley, S. B. (2003a). Longitudinal analysis of network commercials: how advertisers portray gender. Media Report to Women, 31, 11–15.
  8. Lundstrom, W. J., & Sciglimpaglia, D. (1977). Sex role portrayals in advertising. Journal of Marketing, 41, 72–29. · doi:10.1177/002224297704100308
  9. Milner, L. M. (2002). Sex-role portrayals in South African television advertisements. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian New Zealand marketing academy conference (pp. 151–157). Geelong, Victoria: Australian and New Zealand Marketing Academy.
  10. Milner, L. M. (2005). Sex-role portrayals in African television advertising: a preliminary examination with implications for the use of Hofstede’s research. Journal of International Consumer Marketing, 17, 73–91. · doi:10.1300/j046v17n02_05
  11. Rak, D. S., & McMullen, L. M. (1987). Sex-role stereotyping in television commercials: a verbal response mode and content analysis. Canadian Journal of Behavioural Science, 19, 25–39. · doi:10.1037/h0079873
  12. Sakamoto, A., Kitou, M., Takahira, M., & Adachi, N. (1999). Gender stereotyping in Japanese television: a content analysis of commercials from 1961–1993. In T. Sugiman, M. Karasawn, J. H. Lui & C. Ward (Eds.), Progress in Asian social psychology: Theoretical and empirical contributions (pp. 201–212). Seoul: Kyoyook-Kwahak-SA.
  13. Sharits, D., & Lammers, H. B. (1983). Perceived attributes of models in prime-time and daytime television commercials—A person perception approach. Journal of Marketing Research, 20, 64–73. · doi:10.1177/002224378302000108
  14. Skoric, M., & Furnham, A. (2003). Gender role stereotyping in television advertisements: a comparative study of British and Serbian television. In J. Z. Arsdale (Ed.), Trends in social psychology (pp. 71–89). Hauppauge: Nova Science.
  15. Solomon, M. R. (2004). Consumer behavior. Buying, having, being. Upper Saddle River: Prentice-Hall.
  16. Vinacke, W. E. (1957). Stereotypes as social concepts. Journal of Social Psychology, 46, 229–243. · doi:10.1080/00224545.1957.9714322

Cited by

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Metadata

Authors
Eisend, M.
Venue
Journal of the Academy of Marketing Science
Published
2009-11-17
Volume
38
Issue
4
Pages
418-440
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
OpenAlex
W2093796250
Cited by
447
References
85
FWCI
3.31
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)

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CoChat. (2026). Citation check: A meta-analysis of gender roles in advertising. https://app.cochat.ai/papers/10.1007/s11747-009-0181-x
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Eisend, M. (2010). A meta-analysis of gender roles in advertising. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-009-0181-x

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.