The DOI matches its Crossref record; 85 of the 85 references it cites were found in a registry or an index.
A meta-analysis of gender roles in advertising
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations
Bhagat, R. S., & Hofstede, G. (2002) · The Academy of Management Review · doi:10.2307/4134391 · Cited by 21,664
Structural Equations with Latent Variables.
Clogg, C. C., & Bollen, K. A. (1991) · Contemporary Sociology · doi:10.2307/2072165 · Cited by 17,442
Structural Equations with Latent Variables
Bollen, K. A. (1989) · Wiley series in probability and statistics · doi:10.1002/9781118619179 · Cited by 17,277
Church, J. A. (2001) · Journal of Government Information · doi:10.1016/s1352-0237(01)00307-0 · Cited by 9,153
Methods of Meta-Analysis: Correcting Error and Bias in Research Findings
Schmidt, F. L., & Hunter, J. E. (2015) · doi:10.4135/9781483398105 · Cited by 5,542
The Handbook of Research Synthesis.
Howel, D., Cooper, H., & Hedges, L. V. (1995) · Biometrics · doi:10.2307/2533295 · Cited by 3,642
Hunter, J., & Schmidt, F. (2004) · doi:10.4135/9781412985031 · Cited by 3,023
(2001) · Cited by 2,945
Methods of Meta-Analysis: Correcting Error and Bias in Research Findings.
Raudenbush, S. W., Hunter, J. E., & Schmidt, F. L. (1991) · Journal of the American Statistical Association · doi:10.2307/2289738 · Cited by 2,327
(2009) · Routledge eBooks · doi:10.4324/9780203877111 · Cited by 1,667
Research works printed but not linked: 16
- Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in print advertisements: 1958, 1970, 1972. Journal of Marketing Research, 13, 168–172. · doi:10.1177/002224377601300207
- Cagli, U., & Durukan, L. (1989). Sex role portrayals in Turkish television advertising: some preliminary findings. METU Studies in Development, 16, 153–175.
- Chao, W.-P. (2005). Gender-role portrayals in taiwan’s television commercials: A content analysis of Times advertising award winners 1997–2002. Master Thesis. University of Florida, Gainesville, FL.
- Furnham, A., & Imadzu, E. (2002). Gender portrayal in British and Japanese TV advertisements. Communications, 27, 319–348.
- Furnham, A., & Saar, A. (2005). Gender-role stereotyping in adult and children’s television advertisements: a two-study comparison between Great Britain and Poland. Communications, 30, 73–90. · doi:10.1515/comm.2005.30.1.73
- Furnham, A., & Schofield, S. (1986). Sex-role stereotyping in British radio advertisements. British Journal of Social Psychology, 25, 165–171. · doi:10.1111/j.2044-8309.1986.tb00715.x
- Ganahl, D. J., Kim, K., & Netzley, S. B. (2003a). Longitudinal analysis of network commercials: how advertisers portray gender. Media Report to Women, 31, 11–15.
- Lundstrom, W. J., & Sciglimpaglia, D. (1977). Sex role portrayals in advertising. Journal of Marketing, 41, 72–29. · doi:10.1177/002224297704100308
- Milner, L. M. (2002). Sex-role portrayals in South African television advertisements. In R. Shaw, S. Adam, & H. McDonald (Eds.), Proceedings of the Australian New Zealand marketing academy conference (pp. 151–157). Geelong, Victoria: Australian and New Zealand Marketing Academy.
- Milner, L. M. (2005). Sex-role portrayals in African television advertising: a preliminary examination with implications for the use of Hofstede’s research. Journal of International Consumer Marketing, 17, 73–91. · doi:10.1300/j046v17n02_05
- Rak, D. S., & McMullen, L. M. (1987). Sex-role stereotyping in television commercials: a verbal response mode and content analysis. Canadian Journal of Behavioural Science, 19, 25–39. · doi:10.1037/h0079873
- Sakamoto, A., Kitou, M., Takahira, M., & Adachi, N. (1999). Gender stereotyping in Japanese television: a content analysis of commercials from 1961–1993. In T. Sugiman, M. Karasawn, J. H. Lui & C. Ward (Eds.), Progress in Asian social psychology: Theoretical and empirical contributions (pp. 201–212). Seoul: Kyoyook-Kwahak-SA.
- Sharits, D., & Lammers, H. B. (1983). Perceived attributes of models in prime-time and daytime television commercials—A person perception approach. Journal of Marketing Research, 20, 64–73. · doi:10.1177/002224378302000108
- Skoric, M., & Furnham, A. (2003). Gender role stereotyping in television advertisements: a comparative study of British and Serbian television. In J. Z. Arsdale (Ed.), Trends in social psychology (pp. 71–89). Hauppauge: Nova Science.
- Solomon, M. R. (2004). Consumer behavior. Buying, having, being. Upper Saddle River: Prentice-Hall.
- Vinacke, W. E. (1957). Stereotypes as social concepts. Journal of Social Psychology, 46, 229–243. · doi:10.1080/00224545.1957.9714322
Cited by
Gender stereotypes in advertising: a review of current research
Grau, S. L., & Zotos, Y. C. (2016) · International Journal of Advertising · doi:10.1080/02650487.2016.1203556 · Cited by 396
Sex/gender differences in cognitive abilities
Kheloui, S., Jacmin-Park, S., Larocque, O., Kerr, P., Rossi, M., Cartier, L., & Juster, R.-P. (2023) · Neuroscience & Biobehavioral Reviews · doi:10.1016/j.neubiorev.2023.105333 · Cited by 78
Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents
Borau, S. (2025) · Journal of Business Ethics · doi:10.1007/s10551-024-05754-4 · Cited by 33
Metadata
- Authors
- Eisend, M.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2009-11-17
- Volume
- 38
- Issue
- 4
- Pages
- 418-440
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2093796250
- Cited by
- 447
- References
- 85
- FWCI
- 3.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: A meta-analysis of gender roles in advertising. https://app.cochat.ai/papers/10.1007/s11747-009-0181-x
- The paper
- Eisend, M. (2010). A meta-analysis of gender roles in advertising. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-009-0181-x
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.