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Cited by 28Publishing and Scholarly CommunicationMarketing and Advertising StrategiesBusiness Strategies and Management Research

A tribute to forty years of top-level marketing research

Hult, G. Tomas M., Ferrell, O. C.·2012·Journal of the Academy of Marketing Science
DOI 10.1007/s11747-011-0294-x
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Crossref · 10.1007/s11747-011-0294-x

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  • The concept of relational benefits was introduced more than two decades ago, and many studies have investigated it since then.

    “Although the concept of relational benefits was introduced more than two decades ago, and many studies have investigated it since then (Hult and Ferrell 2012; Zinkhan 2005), several issues continue to limit our understanding of customer relational benefits.”

    From Understanding and managing customer relational benefits in services: a meta-analysis (2020) · cites this paper as Hult and Ferrell 2012

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Authors
Hult, G. T. M., & Ferrell, O. C.
Affiliations
  • Michigan State University (US)
  • University of New Mexico (US)
Corresponding author
Hult, G. Tomas M.
ORCID
Venue
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Published
2011-11-10
Volume
40
Issue
1
Pages
1-7
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
DOI
10.1007/s11747-011-0294-x
OpenAlex
W1970109528
Cited by
28
References
32
Citations by year
2022: 1 · 2021: 3 · 2020: 2 · 2019: 5 · 2018: 1 · 2017: 3 · 2016: 2 · 2015: 3 · 2014: 3 · 2013: 3 · 2012: 2
FWCI
16.31
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)
Locations
Journal of the Academy of Marketing Science (publishedVersion)
Topics
  • Social Sciences › Arts and Humanities › History and Philosophy of Science › Publishing and Scholarly Communication
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
Keywords
journal anniversary, market analysis, journal impact, marketing science, marketing strategy, consumer behavior, marketing research methodology

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