The DOI matches its Crossref record; 18 of the 18 references it cites were found in a registry or an index.
Toward a theory of customer engagement marketing
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Citations
Cites
Self-efficacy: The exercise of control
Bandura, A., Freeman, W. H., & Lightsey, R. (1999) · Journal of Cognitive Psychotherapy · doi:10.1891/0889-8391.13.2.158 · Cited by 46,835
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536
The ripple effect: emotional contagion and its influence on group behavior
Barsade, S. G. (2002) · Administrative Science Quarterly · doi:10.2307/3094912 · Cited by 3,361
Experimental Tests of the Endowment Effect and the Coase Theorem
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990) · Journal of Political Economy · doi:10.1086/261737 · Cited by 3,194
How Brand Community Practices Create Value
Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.5.30 · Cited by 2,444
A spreading activation theory of memory.
Anderson, J. R. (1983) · Journal of Verbal Learning and Verbal Behavior · doi:10.1016/s0022-5371(83)90201-3 · Cited by 2,199
Customer engagement: exploring customer relationships beyond purchase.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679200201 · Cited by 2,089
Undervalued or overvalued customers: Capturing total customer engagement value
Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research · doi:10.1177/1094670510375602 · Cited by 1,382
The Process of Customer Engagement: A Conceptual Framework
Bowden, J. L.-H. (2009) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679170105 · Cited by 1,365
Cited by
Li, F., Larimo, J., & Leonidou, L. C. (2021) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00733-3 · Cited by 996
Hollebeek, L. D., & Macky, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2018.07.003 · Cited by 978
Hughes, C., Swaminathan, V., & Brooks, G. (2019) · Journal of Marketing · doi:10.1177/0022242919854374 · Cited by 789
Enhancing consumer engagement in e-commerce live streaming via relational bonds.
Hu, M., & Chaudhry, S. S. (2020) · Internet Research · doi:10.1108/intr-03-2019-0082 · Cited by 539
Customer engagement in social media: a framework and meta-analysis
de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-020-00731-5 · Cited by 523
Metadata
- Authors
- Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2016-12-15
- Volume
- 45
- Issue
- 3
- Pages
- 312-335
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2562664318
- Cited by
- 1,033
- References
- 18
- FWCI
- 156.25
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Toward a theory of customer engagement marketing. https://app.cochat.ai/papers/10.1007/s11747-016-0509-2
- The paper
- Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-016-0509-2
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
