Can school children influence adults’ behavior toward jaguars? Evidence of intergenerational learning in education for conservation
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A school-based experiment was conducted in the Brazilian Amazon to examine the effects of passively received information versus active elaboration on the 'perceptions' of jaguars (Panthera onca) among students, and the effects of information communicated via illustrated book on those perceptions among student's parents. Books distributed via school decreased fathers' perceptions of social acceptance of jaguar killing, but the same books distributed via a conservation organization did not. This suggests that fathers were influenced not only by the information explicitly conveyed in the content of books, but also by the implicit message that jaguar conservation was socially supported. Elaboration alone produced more persistent effects than information alone, but some negative attitudes were reinforced. Information and elaboration combined created stronger and more enduring effects than either intervention alone. These findings are important in designing interventions for our coexistence with jaguars and other charismatic species worldwide.
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If school environmental programs are directed at students and formulated appropriately, they can impact the environmental knowledge, attitudes, and behaviour of adults, including parents, teachers, and local community members, through intergenerational influence.
“Meanwhile, if school environmental programs are directed at students, and they are formulated appropriately, they can impact the environmental knowledge, attitudes, and behaviour on adults, i.e., parents, teachers, and local community members, through the process of intergenerational influence [80,81].”
From Raising Awareness on Solid Waste Management through Formal Education for Sustainability: A Developing Countries Evidence Review (2021) · cites this paper as [81]
The Results (Intergenerational learning; page unavailable) report increased knowledge and improved attitudes among fathers who received school-distributed material and saw their children’s homework. The study evaluated fathers, not teachers or other community members, and measured perceptions and attitudes rather than changes in adults’ behavior. (LLM, conf=0.90)
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References 38 · Cited by 49
Research works printed but not linked: 31
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- Authors
- Marchini, S., & Macdonald, D. W.
- Affiliations
- Universidade de São Paulo (BR)
- University of Oxford (GB)
- Corresponding author
- Marchini, Silvio
- Venue
- Ambio
- Published
- 2019-08-21
- Volume
- 49
- Issue
- 4
- Pages
- 912-925
- ISSN
- 0044-7447 (ISSN-L)
- 1654-7209
- PMC
- PMC7028835
- OpenAlex
- W2969978860
- Cited by
- 49
- References
- 38
- Citations by year
- 2026: 5 · 2025: 10 · 2024: 5 · 2023: 5 · 2022: 7 · 2021: 12 · 2020: 4 · 2019: 1
- FWCI
- 7.54
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- AMBIO (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Funders
- Chester Zoo
- Anglo American Brazil
- Instituto HSBC Solidariedade
- Fundação Grupo Boticário de Proteção à Natureza
- Rainforest Concern
- Cleveland Metroparks Zoo
- Woodland Park Zoo
- Fauna & Flora International
- Kevin Duncan
- Topics
- Social Sciences › Psychology › Social Psychology › Animal and Plant Science Education
- Physical Sciences › Environmental Science › Ecology › Wildlife Ecology and Conservation
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Conservation, Ecology, Wildlife Education
- Keywords
- jaguar, intergenerational learning, conservation education, elementary school students, parental attitudes, illustrated books, information elaboration, human-wildlife coexistence, charismatic species, Brazilian Amazon
- MeSH terms
- Animals, Brazil, Child, Humans, Learning, Panthera
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