The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Relationship approach to marketing in service contexts: The marketing and organizational behavior interface
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Citations
Cites
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Crosby, L. A., Evans, K. R., & Cowles, D. (1990) · Journal of Marketing · doi:10.1177/002224299005400306 · Cited by 4,763
Cited by
Relational Benefits in Services Industries: The Customer's Perspective
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262002 · Cited by 2,347
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Grönroos, C. (1994) · Management Decision · doi:10.1108/00251749410054774 · Cited by 1,410
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005) · Journal of Marketing · doi:10.1509/jmkg.2005.69.4.177 · Cited by 966
Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction
Hess Jr., R. L., Ganesan, S., & Klein, N. M. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250898 · Cited by 959
Identifying key factors affecting consumer purchase behavior in an online shopping context
Park, C., & Kim, Y. (2003) · International Journal of Retail & Distribution Management · doi:10.1108/09590550310457818 · Cited by 914
Metadata
- Authors
- Gronroos, C.
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 1990-01
- Volume
- 20
- Issue
- 1
- Pages
- 3-11
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W1978831529
- Cited by
- 1,326
- References
- 1
- FWCI
- 13.06
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. https://app.cochat.ai/papers/10.1016/0148-2963(90)90037-e
- The paper
- Gronroos, C. (1990). Relationship approach to marketing in service contexts: The marketing and organizational behavior interface. Journal of Business Research. https://doi.org/10.1016/0148-2963(90)90037-e
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
