Identifying key factors affecting consumer purchase behavior in an online shopping context
Abstract
While interactions in the real world shopping are mainly based on face‐to‐face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer’s Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer’s site commitment and actual purchase behavior.
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Concerns regarding the price of an item, over choice, or insufficient choice or information are significant factors in shopping cart abandonment.
“concerns regarding the price of an item, over choice (where the customer is overwhelmed by the range of similar products available; Toffler, 1970; Lee and Lee, 2004), or insufficient choice or information are significant factors in shopping cart abandonment (Cho et al., 2006; Park and Kim, 2010).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Park and Kim, 2010
Fluency and simplicity can be achieved by one-click or minimal checkout procedures.
“This can be achieved by one-click or minimal checkout procedures (Dutta et al., 2003; Park and Kim, 2010; Shen and Khalifa, 2012).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Park and Kim, 2010
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- Authors
- Park, C., & Kim, Y.
- Affiliations
- Korea Advanced Institute of Science and Technology (KR)
- Venue
- International Journal of Retail & Distribution Management
- Publisher
- Emerald
- Published
- 2003-01
- Volume
- 31
- Issue
- 1
- Pages
- 16-29
- ISSN
- 0959-0552 (ISSN-L)
- OpenAlex
- W2044207520
- Cited by
- 914
- References
- 53
- Citations by year
- 2026: 11 · 2025: 27 · 2024: 51 · 2023: 64 · 2022: 54 · 2021: 65 · 2020: 82 · 2019: 63 · 2018: 51 · 2017: 60 · 2016: 43 · 2015: 50 · 2014: 39 · 2013: 40 · 2012: 36
- FWCI
- 26.57
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Retail & Distribution Management (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Keywords
- online shopping, consumer purchase behavior, online bookstores, information quality, user interface quality, perceived security, information satisfaction, relationship benefits, e-commerce
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