Judgments of originality and appropriateness as predictors of creativity

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Lay Theories of Creativity

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A New Perspective on the Multidimensionality of Divergent Thinking Tasks

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Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

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Incorporating STEAM activities into creativity training in higher education

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How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness

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Human bias in evaluating AI product creativity

Hattori, E. A., Yamakawa, M., & Miwa, K. (2024) · Journal of Creativity · doi:10.1016/j.yjoc.2024.100087 · Cited by 37

Semantic associative abilities and executive control functions predict novelty and appropriateness of idea generation

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Idea creation: the need to develop creativity in lifelong learning practices

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Diversity and team creativity: Exploring underlying mechanisms.

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Differences in Judgments of Creativity: How Do Academic Domain, Personality, and Self-Reported Creativity Influence Novice Judges’ Evaluations of Creative Productions?

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Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

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Creativity on the move: Exploring little-c (p) and big-C (p) creative events within a multidisciplinary design team process

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Why Great Ideas Are Often Overlooked

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What Makes Win, Place, or Show?

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“I'd like to be under the sea”: Contextual cues in virtual environments influence the orientation of idea generation

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Requirements Framing Affects Design Creativity

Mohanani, R., Turhan, B., & Ralph, P. (2019) · IEEE Transactions on Software Engineering · doi:10.1109/tse.2019.2909033 · Cited by 25

Identifying Creativity During Problem Solving Using Linguistic Features

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Creative idea generation method based on deep learning technology

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Creative responses to imminent threats: The role of threat direction and perceived effectiveness

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Quantifying diversity in parametric design: a comparison of possible metrics

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The effects of stimulus complexity and conceptual fluency on aesthetic judgments of abstract art: Evidence for a default–interventionist account

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Regional creativity: Cultural and socio-economic differences

Cabra, J. F., & Guerrero, C. D. (2022) · Journal of Creativity · doi:10.1016/j.yjoc.2022.100022 · Cited by 23

Functional lateralization of the medial temporal lobe in novel associative processing during creativity evaluation

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A Meta-analysis of the Effect of Multimedia Technology on Creative Performance

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A Confucian Interpretation of Creativity

Tan, C. (2019) · The Journal of Creative Behavior · doi:10.1002/jocb.398 · Cited by 22

Stimulated by Novelty? The Role of Psychological Needs and Perceived Creativity

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Free Association, Divergent Thinking, and Creativity: Cognitive and Neural Perspectives

Marron, T. R., & Faust, M. (2018) · Cambridge University Press eBooks · doi:10.1017/9781316556238.016 · Cited by 23

Constructing and validating the museum product creativity measurement (MPCM): dimensions for creativity assessment of souvenir products in Chinese urban historical museums

Cheng, H. C., Sun, X. S., Xie, J. C., Liu, B., Xia, L., Luo, S., Tian, X., Qiu, X., Li, W., & Li, Y. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-02780-5 · Cited by 28

A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners

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Addressing Constraints Creatively: How New Design Software Helps Solve the Dilemma of Originality and Feasibility

Arrighi, P.-A., Masson, P. L., & Weil, B. (2014) · Creativity and Innovation Management · doi:10.1111/caim.12082 · Cited by 21

A Critical Review of Computational Creativity in Built Environment Design

Gu, N., & Behbahani, P. A. (2021) · Buildings · doi:10.3390/buildings11010029 · Cited by 21

Social Creativity and Entrepreneurial Intentions of College Students: Mediated by Career Adaptability and Moderated by Parental Entrepreneurial Background

Zhang, L., Li, Q., Zhou, T., Li, C., Gu, C., & Zhao, X. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.893351 · Cited by 28

Assessing Visual-Spatial Creativity in Youth on the Autism Spectrum

Diener, E., Wright, C., Smith, K., & Wright, S. D. (2014) · Creativity Research Journal · doi:10.1080/10400419.2014.929421 · Cited by 20

Art of food: Systematic literature review of culinary creativity

Öztürk, B. (2024) · International Journal of Gastronomy and Food Science · doi:10.1016/j.ijgfs.2024.100940 · Cited by 21

Dreamlike and Playful Virtual Environments to Inspire Children’s Divergent Thinking

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Atypical package design and product category prestige

Kim, T. J., & Petitjean, M. (2021) · Journal of Product Innovation Management · doi:10.1111/jpim.12574 · Cited by 18

What Role Does Commitment Play Among Writers With Different Levels of Creativity?

Moran, S. (2009) · Creativity Research Journal · doi:10.1080/10400410902861331 · Cited by 18

Creativity in the West and the East: A Meta-Analysis of Cross-Cultural Differences

Barth, P., & Stadtmann, G. (2024) · Creativity Research Journal · doi:10.1080/10400419.2024.2369442 · Cited by 25

Perceptual fluency effects in judgments of creativity and beauty: creative objects are perceived fluently yet they are visually complex

Christensen, B. T., Ball, L. J., & Reber, R. (2019) · Journal of Cognitive Psychology · doi:10.1080/20445911.2019.1689986 · Cited by 19

Assessment of Creativity in Dance in Children: Development and Validation of a Test Instrument

Pürgstaller, E. (2020) · Creativity Research Journal · doi:10.1080/10400419.2020.1817694 · Cited by 17

Creativity Under Concurrent and Sequential Task Conditions

Rastogi, D., & Sharma, N. K. (2010) · Creativity Research Journal · doi:10.1080/10400419.2010.481490 · Cited by 17

A Multifaceted Approach to Measure Creativity across Cultures: The Role of the Centrality of Context in Divergent Thinking Tasks

Ivancovsky, T., Shamay‐Tsoory, S., Lee, J., Morio, H., & Kurman, J. (2021) · The Journal of Creative Behavior · doi:10.1002/jocb.506 · Cited by 16

Analyzing Individual Differences in Creative Performance: A Case Study on the Combinational Ideation Method in the Interior Design Process

Suh, J., & Cho, J. Y. (2018) · Journal of Interior Design · doi:10.1111/joid.12124 · Cited by 18

Comparison of Competing Theories about Ideation and Creativity

O’Neal, I. C., Paek, S. H., & Runco, M. A. (2015) · Creativity Theories – Research – Applications · doi:10.1515/ctra-2015-0018 · Cited by 17

Measuring Creativity with Planned Missing Data

Fürst, G. (2020) · The Journal of Creative Behavior · doi:10.1002/jocb.352 · Cited by 18

Performance Incentives, Divergent Thinking Training, and Creative Problem Solving

Huo, K. (2019) · Journal of Management Accounting Research · doi:10.2308/jmar-52479 · Cited by 15

Do Cheaters Never Prosper? The Impact of Examples, Expertise, and Cognitive Load on Cryptomnesia and Inadvertent Self-Plagiarism of Creative Tasks

Dow, G. T. (2015) · Creativity Research Journal · doi:10.1080/10400419.2015.992679 · Cited by 15

Why Do Great Creative Ideas Get Rejected?

Kilgour, M., Koslow, S., & O’Connor, H. (2019) · Journal of Advertising Research · doi:10.2501/jar-2019-028 · Cited by 15

Determinants of Aesthetic Preference for Product Metaphors

Cila, N., Borsboom, F., & Hekkert, P. (2014) · Empirical Studies of the Arts · doi:10.2190/em.32.2.d · Cited by 15

How Do Heuristics Influence Creative Decisions at Advertising Agencies?

West, D., Christodoulides, G., & Bonhome, J. (2017) · Journal of Advertising Research · doi:10.2501/jar-2017-056 · Cited by 13

The Effects of Religious Orientations on Malevolent Creativity: Role of Positive Emotions and Spiritual Intelligence

Khorakian, A., Hemsworth, D., Jahangir, M., Maharati, Y., Bagherpour, E. S., & Muterera, J. (2020) · Creativity Research Journal · doi:10.1080/10400419.2020.1818491 · Cited by 15

Writing as an Interaction with Ideas

Runco, M. A. (2009) · Cambridge University Press eBooks · doi:10.1017/cbo9780511627101.013 · Cited by 14

Creativity, Overinclusion, and Everyday Tasks

Ottemiller, D. D., Elliott, C. S., & Giovannetti, T. (2014) · Creativity Research Journal · doi:10.1080/10400419.2014.929407 · Cited by 15

Toward a Contextualized View of Voice Quality, Its Dimensions, and Its Dynamics Across Newcomer Socialization

Farh, C. I. C., Li, J., & Lee, T. (2022) · Academy of Management Review · doi:10.5465/amr.2019.0159 · Cited by 14

Developing an evolutionary/ecological approach in enterprise education

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Putting Raters in Ratees’ Shoes: Perspective Taking and Assessment of Creative Products

Han, J., Long, H., & Pang, W. (2017) · Creativity Research Journal · doi:10.1080/10400419.2017.1360062 · Cited by 14

Una Nueva Medida de la Creatividad Científica: El estudio de sus propiedades psicométricas

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Creative Thinking in Tourette's Syndrome: An Uncharted Topic

Colautti, L., Magenes, S., Rago, S., Dina, C. Z., Cancer, A., & Antonietti, A. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.649814 · Cited by 12

Creative abilities: Divergent thinking

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Level of Creativity and Attitudes Toward an Advertisement

Kim, B. H., & Yu, J. H. (2015) · Creativity Research Journal · doi:10.1080/10400419.2015.1030302 · Cited by 12

A Structured Approach to Need for Structure at Work

Slijkhuis, J. M. (2012) · University of Groningen research database (University of Groningen / Centre for Information Technology) · Cited by 12

The Social “Cost” of Working in Groups and Impact on Values and Creativity

Runco, M. A., Hao, N., Acar, S., Yang, J., & Tang, M. (2016) · Creativity Theories – Research – Applications · doi:10.1515/ctra-2016-0015 · Cited by 11

Increasing team ideation by sequencing the task type and content

Meslec, N., Graff, D., & Clark, M. A. (2020) · Design Studies · doi:10.1016/j.destud.2020.100947 · Cited by 11

Contributions of consumer-perceived creativity and beauty to willingness-to-pay for design products

Christensen, B. T., Kristensen, T., & Reber, R. (2015) · International Journal of Design Creativity and Innovation · doi:10.1080/21650349.2014.981216 · Cited by 13

Creativity and Cognition in Extreme Environments: The Space Arts as a Case Study

Hays, K., Kubli, C., & Malina, R. F. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.575291 · Cited by 11

A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising

McStay, A. (2014) · The Qualitative Report · doi:10.46743/2160-3715/2010.1139 · Cited by 12

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity

Schreiner, T. F., Fandrich, T., Heitmann, M., & Talke, K. S. S. (2017) · Journal of Product Innovation Management · doi:10.1111/jpim.12367 · Cited by 10

Proximal and distal influences on project creativity in international marketing teams

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Assessing creativity of design projects: criteria for the service engineering field

Borgianni, Y., Cascini, G., & Rotini, F. (2013) · International Journal of Design Creativity and Innovation · doi:10.1080/21650349.2013.806029 · Cited by 10

Creative managers and managing creativity: a hermeneutic exploration

Granot, E. (2011) · American Journal of Business · doi:10.1108/19355181111174534 · Cited by 10

Nonexpert Evaluations on Architectural Design Creativity Across Cultures

Hong, S. W., & Lee, J. S. (2015) · Creativity Research Journal · doi:10.1080/10400419.2015.1087245 · Cited by 10

Modeling Creativity: Case Studies in PythonPreprint

Smedt, T. D. (2014) · arXiv (Cornell University) · doi:10.48550/arxiv.1410.0281 · Cited by 11

Off‐Task Social Breaks and Group Creativity

Breslin, D. (2018) · The Journal of Creative Behavior · doi:10.1002/jocb.229 · Cited by 9

Do cultural and creative entrepreneurs make affectively driven decisions? Not when they evaluate their opportunities

Portugal, C. D., García, J. B. D., & Mazagatos, V. B. (2023) · Creativity and Innovation Management · doi:10.1111/caim.12537 · Cited by 9

Evaluative skill in the creative process: A cross-cultural study

Guo, Y., Lin, S., Williams, Z. J., Zeng, Y., & Clark, L. Q. C. (2023) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2023.101240 · Cited by 16

An in-depth analysis of PCMI dimensions for museum creativity

Cheng, H. C., Sun, X. S., Qiu, X., Liu, B., Xia, L., Luo, S., Xie, J. C., Li, W., Li, Y., & Tian, X. (2023) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2023.101407 · Cited by 9

A Recent Look: Creative Professionals’ Perceptions of Creativity in Hong Kong

Leung, V. S. Y., & Hui, A. N. N. (2014) · Services Marketing Quarterly · doi:10.1080/15332969.2014.885366 · Cited by 9

Creativity, Causality, and the Separation of Personality and Cognition

Runco, M. A. (1993) · Psychological Inquiry · doi:10.1207/s15327965pli0403_14 · Cited by 9

Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

Chen, H., Wang, R., & Liang, X. (2019) · Global Media and China · doi:10.1177/2059436419836455 · Cited by 9

Creativity research should be a social science

Runco, M. A. (2008) · Emerald Group Publishing Limited eBooks · doi:10.1016/s1475-9144(07)00003-3 · Cited by 8

Uniqueness, integration or separation? exploring the nature of creativity through creative writing by elementary school students in Taiwan

Chu, T.-L., & Lin, W.-W. (2013) · Educational Psychology · doi:10.1080/01443410.2013.821459 · Cited by 8

The Creative advertising development process : is organizational politics a recipe for disaster or a dysfunctional antidote?

Sasser, S. L., & Koslow, S. (2008) · Cited by 8

Conceptualisation of constraints on creativity in teaching in higher education: Towards the possibility of challenging practices in an Irish university

Boulos, A. (2013) · ARAN (University of Galway Research Repository) (Ollscoil na Gaillimhe – University of Galway) · doi:10.13025/16293 · Cited by 8

Examining the Idea Density and Semantic Distance of Responses Given by AI to Tests of Divergent Thinking

Runco, M., Turkman, B., Acar, S., & Alabbasi, A. M. A. (2024) · The Journal of creative behavior · doi:10.1002/jocb.1528 · Cited by 11

The effects of generative AI model type and visual stimuli type on design creativity

Ge, W., & Hou, G. (2025) · Artificial intelligence for engineering design analysis and manufacturing · doi:10.1017/s0890060425100061 · Cited by 7

Creative Evaluation: The Role of Memory in Novelty & Effectiveness Judgements

Orwig, W., Beaty, R. E., Benedek, M., & Schacter, D. L. (2024) · Creativity Research Journal · doi:10.1080/10400419.2024.2322856 · Cited by 7

Cultural differences of scientific creativity : a relation with tolerance of ambiguity/uncertainty : an empirical study with children in Luxembourg, France, Thailand, India, and Russia

de Vries, H. (2018) · theses.fr (ABES) · doi:10.70675/26960750z2155z488dza6e2zc1620ff3c292 · Cited by 7

Creativity, Expectancy Violations, and Impression Formation: Effects of Novelty and Appropriateness in Online Dating Profile Texts

van der Zanden, T., & Schouten, A. P. (2023) · Media Psychology · doi:10.1080/15213269.2023.2295526 · Cited by 6

Creativity ambidexterity and sustainable business: Taking advantage of creative thinking techniques

Lee, M. T., Kachen, S., Krishen, A. S., & Raschke, R. L. (2025) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2025.123993 · Cited by 6

Along the Convergent–Divergent Continuum: The Role of Task Structure in the PISA Creative Thinking Assessment

Acar, S., & Shen, Y. (2025) · The Journal of Creative Behavior · doi:10.1002/jocb.70029 · Cited by 6

Evaluating the Alignment Between PISA 2022 Creative Thinking Scoring Rubric and Creativity Theory: A Validity Framework Perspective

Cuesta-Hincapié, C., & Salamanca, S. L. C. (2025) · The Journal of Creative Behavior · doi:10.1002/jocb.70065 · Cited by 6

Left‐hemispheric predominance on appropriateness evaluation of restructuring during chunk decomposition problem solving

Zhang, Z., Lei, Y., Xing, Q., & Li, H. (2021) · Psychophysiology · doi:10.1111/psyp.13778 · Cited by 6

Does Open Innovation Open Doors for Underrepresented Groups to Contribute to Technology Innovation?: Evidence from a Space Robotics Challenge

Topcu, T. G., Zhang, L. “., & Szajnfarber, Z. (2023) · Space Policy · doi:10.1016/j.spacepol.2023.101550 · Cited by 6

Joint Developmental Trajectories of Novelty and Usefulness in Chinese Children’s Creativity

Zhou, S., Xu, X., Li, D., Luo, J., & Zhang, M. (2023) · Journal of Youth and Adolescence · doi:10.1007/s10964-023-01935-y · Cited by 7

The Curious Dynamic between Openness and Interests in Creativity

Woo, S. E., Keith, M. G., Su, R., Saef, R. M., & Parrigon, S. (2017) · Cambridge University Press eBooks · doi:10.1017/9781316228036.004 · Cited by 6

Dimensiones en la evaluación de la creatividad en campañas de comunicación integrada. Una aportación para la evaluación en el entorno docente.

Leonardo, E. G., Rueda, M. P., & Torres, B. D. F. (2020) · Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales · doi:10.31921/doxacom.n30a15 · Cited by 6

Creative Factors and Psychotherapeutic Insight: Effects of Novelty and Appropriateness

Liu, R., Yu, F., Zhang, J., Zhang, W., & Luo, J. (2021) · Creativity Research Journal · doi:10.1080/10400419.2021.1940032 · Cited by 8

Conducting rigorous research on individual creativity

Shalley, C. E., & Breidenthal, A. P. (2021) · Edward Elgar Publishing eBooks · doi:10.4337/9781788977272.00009 · Cited by 6

Knowing more than we know: metacognition, semantic fluency, and originality in younger and older adults

Murphy, D. H., & Castel, A. D. (2022) · Aging Neuropsychology and Cognition · doi:10.1080/13825585.2022.2149691 · Cited by 5

Creativity, Originality, and Appropriateness: What do Explicit Instructions Tell Us About Their Relationships?

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The subjective value of creative outputs: appropriate or original?

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Creative or not? Hierarchical diffusion modeling of the creative evaluation process.

Donzallaz, M. C., Haaf, J. M., & Stevenson, C. E. (2022) · Journal of Experimental Psychology Learning Memory and Cognition · doi:10.1037/xlm0001177 · Cited by 7

Variability of creativity judgments

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Conceptions of Creativity and Relations with Judges' Intelligence and Personality

Storme, M., & Lubart, T. (2012) · The Journal of Creative Behavior · doi:10.1002/jocb.10 · Cited by 31