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Cited by 336

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

A survey of major approaches for accelerating new product development

Millson, M·1992·Journal of Product Innovation Management
DOI 10.1016/0737-6782(92)90061-g
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Abstract

Product life‐cycles are becoming shorter, leading firms to reduce the time to bring new products to market. Being early can provide a significant competitive advantage, making the acceleration of new product development (NPD) an important area for research and inquiry. Based on their review of a wide range of literatures in business strategy, marketing, new product development, manufacturing and organization management, Murray Millson, S. P. Raj and David Wilemon report a general set of techniques for reducing the developmental cycle time for new products. The article develops a hierarchy of available NPD acceleration approaches and discusses potential benefits, limitations and significant challenges to successful implementation.

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Metadata

Authors
Millson, M.
Venue
Journal of Product Innovation Management
Publisher
Wiley
Published
1992-03
Volume
9
Issue
1
Pages
53-69
ISSN
0737-6782 (ISSN-L)
DOI
10.1016/0737-6782(92)90061-g
OpenAlex
W2069391625
Cited by
336
References
2
FWCI
26.05
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A survey of major approaches for accelerating new product development. https://app.cochat.ai/papers/10.1016/0737-6782(92)90061-g
The paper
Millson, M. (1992). A survey of major approaches for accelerating new product development. Journal of Product Innovation Management. https://doi.org/10.1016/0737-6782(92)90061-g

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.