Internal and external integration for product development: the contingency effects of uncertainty, equivocality, and platform strategy
Open accessAbstract
Effective product development requires firms to unify internal and external participants. As companies attempt to create this integrated environment, two important questions emerge. Does a high level of internal integration lead to a higher level of external integration? In the context of product development, this study considers whether internal integration in the form of concurrent engineering practices affects the level of external integration as manifested by customer integration, supplier product integration, and supplier process integration. External integration, in turn, may influence competitive capabilities, namely product innovation performance and quality performance. Second, using contingency theory, do certain contextual variables moderate the linkages between integration strategy (external and internal) and performance? Specifically, this study considers whether uncertainty, equivocality, and platform development strategy change the relationships among internal integration, external integration, and competitive capabilities. Data collected from 244 manufacturing firms across several industries were used to test these research questions. The results indicate that both internal and external integration positively influence product innovation and quality and ultimately, profitability. With respect to contingency effects, the results indicate that equivocality moderates the relationships between integration and performance.
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The evolution of environmental practices in an external direction is only possible when companies possess the capacity to internally coordinate and integrate their processes.
“In this area, the literature suggests that the evolution of environmental practices in an external direction is only possible when companies possess the capacity to internally coordinate and integrate their processes (Koufteros et al., 2005).”
From The impact of big data analytics and artificial intelligence on green supply chain process integration and hospital environmental performance (2021) · cites this paper as Koufteros et al., 2005
The Discussion reports that internal integration enables customer and supplier integration and says external integration probably would not occur without a facilitating internal system. The study concerns product-development practices, not the evolution of environmental practices, and its qualified language does not establish that internal coordination makes external evolution possible only under that condition. The supplied passages have section labels but no page numbers. (LLM, conf=0.86)
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- Authors
- Koufteros, X., Vonderembse, M., & Jayaram, J.
- Affiliations
- Florida Atlantic University (US)
- University of Toledo (US)
- University of South Carolina (US)
- Corresponding author
- Koufteros, Xenophon
- Vonderembse, Mark
- Jayaram, Jayanth
- Venue
- Decision Sciences
- Publisher
- Wiley
- Published
- 2005-01-13
- Volume
- 36
- Issue
- 1
- Pages
- 97-133
- ISSN
- 0011-7315 (ISSN-L)
- 1540-5915
- OpenAlex
- W2009797023
- Cited by
- 855
- References
- 98
- Citations by year
- 2026: 14 · 2025: 18 · 2024: 31 · 2023: 42 · 2022: 48 · 2021: 49 · 2020: 53 · 2019: 52 · 2018: 49 · 2017: 62 · 2016: 53 · 2015: 65 · 2014: 48 · 2013: 70 · 2012: 46
- FWCI
- 39.32
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Decision Sciences (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Product Development and Customization
- Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- product development, internal integration, external integration, concurrent engineering, customer integration, supplier integration, product innovation performance, quality performance, profitability, uncertainty, equivocality, platform strategy, contingency theory, manufacturing companies
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