Persuasion strategies and sexual solicitations and interactions in online sexual grooming of adolescents: Modeling direct and indirect pathways
Abstract
Online sexual grooming and exploitation of adolescents is receiving increasing social attention. Drawing on a social influence framework, the aim of this study was to test a model of the direct and mediated relationships between an adult's use of persuasion strategies and online sexual grooming of early adolescents. The initial sample of the study consisted of 2731 early Spanish adolescents between 12 and 15 years old (50.6% female). Of these, 196 adolescents (7.17% of the total; 53% girls) were involved in online grooming (mean age = 14.93,SD= 0.90). Persuasion strategies by the adult through internet increased the probability of using deceit, bribery, and the minor's nonsexual involvement. In addition, deceit and bribery were associated with higher rates of sexual solicitation, which in turn increased abusive sexual interactions. Understanding strategies used by adults to groom minors contributes to the prevention of and intervention in this crucial societal problem.
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Expressions of love, care, and affection for the victim were identified as a recurring tactic across eight articles.
“Expressions of love, care, and affection for the victim were identified as a recurring tactic across eight articles (De Santisteban et al., 2018; Gámez-Guadix et al., 2018; Kloess et al., 2017, 2019; Powell et al., 2021; SeymourSmith & Kloess, 2021; K. Thomas etal., 2023; Whittle etal., 2015).”
From Unraveling the Complexities of Offender Strategies as Part of Online Sexual Grooming and Technology-Assisted Child Sexual Abuse: A Systematic Review (2026) · cites this paper as Gámez-Guadix et al., 2018
In Gámez-Guadix et al. (2018), deception was most commonly related to presenting as younger and closer to the victim's age, sharing similar hobbies/interests, or pretending to be someone else for persuasion or blackmail.
“In the study by Gámez-Guadix etal. (2018), the use of deception was most commonly related to an individual presenting as (a) younger and closer to the victim's age, (b) sharing similar hobbies/ interests, and (c) pretending to be someone else (for the purpose of persuasion or blackmail).”
From Unraveling the Complexities of Offender Strategies as Part of Online Sexual Grooming and Technology-Assisted Child Sexual Abuse: A Systematic Review (2026) · cites this paper as Gámez-Guadix et al., 2018
Being the target of bribery was associated with higher rates of experiencing sexual solicitation and sexually exploitative and abusive interactions.
“and that this was associated with higher rates of experiencing sexual solicitation, and sexually exploitative and abusive interactions respectively.”
From Unraveling the Complexities of Offender Strategies as Part of Online Sexual Grooming and Technology-Assisted Child Sexual Abuse: A Systematic Review (2026) · cites this paper as Gámez-Guadix et al., 2018
Gámez-Guadix et al. (2018) found that 45% of victims in their sample had been the target of bribery.
“More specifically, Gámez-Guadix etal. (2018) found that 45% of victims in their sample had been the target of bribery,”
From Unraveling the Complexities of Offender Strategies as Part of Online Sexual Grooming and Technology-Assisted Child Sexual Abuse: A Systematic Review (2026) · cites this paper as Gámez-Guadix et al., 2018
The overall prevalence rate of 7.2% (Gámez-Guadix et al., 2018b) was reasonable, as it only reflected sexual interaction.
“Therefore, the overall prevalence rate of 7.2% presented above (Gámez-Guadix et al., 2018b) was reasonable, as it only reflected sexual interaction.”
From Cybergrooming Victimization Among Young People: A Systematic Review of Prevalence Rates, Risk Factors, and Outcomes (2025) · cites this paper as Gámez-Guadix et al., 2018b
Three prevalence rates were strikingly low, with 5.4%, 6.5%, and 7.2%.
“Three prevalence rates were strikingly low, with 5.4% (Finkelhor et al., 2022), 6.5% (Wachs et al., 2012), and 7.2% (Gámez-Guadix et al., 2018b).”
From Cybergrooming Victimization Among Young People: A Systematic Review of Prevalence Rates, Risk Factors, and Outcomes (2025) · cites this paper as Gámez-Guadix et al., 2018b
In Gámez-Guadix et al. (2018b), the prevalence rate was calculated based only on one subscale of the measurement instrument employed, namely sexual interaction from the QOSSIA.
“In Gámez-Guadix et al. (2018b), the prevalence rate was calculated based only on one subscale of the measurement instrument employed, namely sexual interaction from the QOSSIA.”
From Cybergrooming Victimization Among Young People: A Systematic Review of Prevalence Rates, Risk Factors, and Outcomes (2025) · cites this paper as Gámez-Guadix et al., 2018b
There are very few school-based programs designed specifically to reduce online grooming behaviors.
“there are very few school-based programs designed specifically to reduce such behaviors.”
From Effects of a Brief Preventive Intervention in Cyberbullying and Grooming in Adolescents (2021) · cites this paper as Gámez-Guadix, Almendros et al., 2018
Cyberbullying and grooming share a high reciprocity between victimization and behavior execution.
“A common characteristic of cyberbullying and grooming is the high reciprocity between victimization and behavior execution.”
From Effects of a Brief Preventive Intervention in Cyberbullying and Grooming in Adolescents (2021) · cites this paper as Gámez-Guadix, Almendros, et al., 2018
In grooming, a high association is frequently observed between sexual solicitation and the behaviors of establishing risk interactions with the requesting adult.
“Reciprocity also takes place in the case of grooming, as a high association is frequently observed between sexual solicitation”
From Effects of a Brief Preventive Intervention in Cyberbullying and Grooming in Adolescents (2021) · cites this paper as Gámez-Guadix, Almendros, et al., 2018
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References 42 · Cited by 76
- Authors
- Gámez‐Guadix, M., Almendros, C., Calvete, E., & De Santisteban, P.
- Affiliations
- Universidad Autónoma de Madrid (ES)
- Universidad de Deusto (ES)
- Autonomous University of Madrid Department of Biological and Health Psychology Spain
- Corresponding author
- Gámez‐Guadix, Manuel
- Venue
- Journal of Adolescence
- Publisher
- Wiley
- Published
- 2017-12-13
- Volume
- 63
- Issue
- 1
- Pages
- 11-18
- ISSN
- 0140-1971 (ISSN-L)
- 1095-9254
- OpenAlex
- W2771266301
- Cited by
- 76
- References
- 42
- Citations by year
- 2026: 9 · 2025: 11 · 2024: 11 · 2023: 8 · 2022: 10 · 2021: 14 · 2020: 8 · 2019: 2 · 2018: 3
- FWCI
- 6.62
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- Locations
- Journal of Adolescence (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Information Systems › Cybercrime and Law Enforcement Studies
- Social Sciences › Gender Studies › Sexual Assault and Victimization Studies
- Social Sciences › Psychology › Clinical Psychology › Psychopathy, Forensic Psychiatry, Sexual Offending
- Keywords
- online sexual grooming, persuasion techniques, sexual solicitation, adolescents, deception, bribery, social influence, online child sexual exploitation, early adolescence
- MeSH terms
- Adolescent, Adult, Child Abuse, Sexual, Cross-Sectional Studies, Female, Humans, Deception, Male, Persuasive Communication, Surveys and Questionnaires, Sexual Behavior, Sex Offenses, Crime Victims, Internet, Young Adult
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