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Cited by 194Survey Methodology and NonresponseSurvey Sampling and Estimation TechniquesMobile Crowdsensing and Crowdsourcing

The DOI matches its Crossref record; 29 of the 29 references it cites were found in a registry or an index.

Design Effects in the Transition to Web-Based Surveys

Dillman, Don A., Smyth, Jolene D.·2007·American Journal of Preventive Medicine
DOI 10.1016/j.amepre.2007.03.008
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Abstract

Innovation within survey modes should always be mitigated by concerns about survey quality and in particular sampling, coverage, nonresponse, and measurement error. This is as true today with the development of web surveying as it was in the 1970s when telephone surveying was being developed. This paper focuses on measurement error in web surveys. Although Internet technology provides significant opportunities for innovation in survey design, systematic research has yet to be conducted on how most of the possible innovations might affect measurement error, leaving many survey designers "out in the cold." This paper summarizes recent research to provide an overview of how choosing the web mode affects the asking and answering of questions. It starts with examples of how question formats used in other survey modes perform differently in the web mode. It then provides examples of how the visual design of web surveys can influence answers in unexpected ways and how researchers can strategically use visual design to get respondents to provide their answers in a desired format. Finally, the paper concludes with suggested guidelines for web survey design.

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Crossref · 10.1016/j.amepre.2007.03.008

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Metadata

Authors
Dillman, D. A., & Smyth, J. D.
Affiliations
Washington State University (US)
Corresponding author
Dillman, Don A.
ORCID
Smyth, Jolene D.
Venue
American Journal of Preventive Medicine
Publisher
Elsevier BV
Published
2007-05
Volume
32
Issue
5
Pages
S90-S96
ISSN
0749-3797 (ISSN-L)
DOI
10.1016/j.amepre.2007.03.008
OpenAlex
W2042687462
Cited by
194
References
29
Citations by year
2026: 4 · 2025: 12 · 2024: 9 · 2023: 10 · 2022: 11 · 2021: 12 · 2020: 12 · 2019: 12 · 2018: 6 · 2017: 8 · 2016: 4 · 2015: 16 · 2014: 10 · 2013: 10 · 2012: 16
FWCI
30.38
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • American Journal of Preventive Medicine (publishedVersion)
  • PubMed (publishedVersion)
  • Lincoln (University of Nebraska) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
  • Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
  • Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
Keywords
online surveys, measurement error, survey mode effects, question format, visual design, web survey design
MeSH terms
Data Collection, Medical Informatics, United States, User-Computer Interface, Internet

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