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Cited by 526

The DOI matches its Crossref record; 59 of the 59 references it cites were found in a registry or an index.

Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

Open access
Lien, Che-Hui, Wen, Miin-Jye, Huang, Li-Ching, Wu, Kuo-Lung·2015·Asia Pacific Management Review
DOI 10.1016/j.apmrv.2015.03.005
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Abstract

Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender differences in online hotel booking. The outcomes confirm most of the direct and indirect path effects and are consistent with findings from previous studies. Consumers in Taiwan tend to believe the hotel price is affordable, the hotel brand is attractive, the hotel is trustworthy, the hotel will offer good value for the price and the likelihood of their booking intentions is high. Brand image, perceived price, and perceived value are the three critical determinants directly influencing purchase intentions. However, the impact of trust on purchase intentions is not significant. The differences between males and females on purchase intentions are not significant as well. Managerial implications of these results are discussed.

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Metadata

Authors
Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L.
Venue
Asia Pacific Management Review
Publisher
Elsevier BV
Published
2015-12
Volume
20
Issue
4
Pages
210-218
ISSN
1029-3132 (ISSN-L)
DOI
10.1016/j.apmrv.2015.03.005
OpenAlex
W783592319
Cited by
526
References
59
FWCI
30.78
Type
journal article
Language
en
Open access
hybrid

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CoChat. (2026). Citation check: Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. https://app.cochat.ai/papers/10.1016/j.apmrv.2015.03.005
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Lien, C.-H., Wen, M.-J., Huang, L.-C., & Wu, K.-L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2015.03.005

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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