The role of meat consumption in the denial of moral status and mind to meat animals
Abstract
People enjoy eating meat but disapprove of harming animals. One resolution to this conflict is to withdraw moral concern from animals and deny their capacity to suffer. To test this possibility, we asked participants to eat dried beef or dried nuts and then indicate their moral concern for animals and judge the moral status and mental states of a cow. Eating meat reduced the perceived obligation to show moral concern for animals in general and the perceived moral status of the cow. It also indirectly reduced the ascription of mental states necessary to experience suffering. People may escape the conflict between enjoying meat and concern for animal welfare by perceiving animals as unworthy and unfeeling.
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Subjects who ate beef jerky were more reluctant to attribute cognitive abilities to animals than subjects who ate a vegetarian treat.
“Those subjects who had beef jerky were much more reluctant to attribute cognitive abilities to animals (Loughnan, Haslam, & Bastian, 2010.”
From Conative Dissonance (2026) · cites this paper as Loughnan, Haslam, & Bastian, 2010
Cites
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“Moreover, people generally believe that animals should be afforded moral consideration because they possess these mental capacities (Gray et al., 2007).”
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Efforts to overcome vegetarian-induced dissonance among meat eaters
Rothgerber, H. (2014) · Appetite · doi:10.1016/j.appet.2014.04.003 · Cited by 207 · see citing works
Michel, F., Knaapila, A., Hartmann, C., & Siegrist, M. (2021) · Food Quality and Preference · doi:10.1016/j.foodqual.2021.104195 · Cited by 127 · see citing works
Cooking and disgust sensitivity influence preference for attending insect-based food events
Hamerman, E. J. (2016) · Appetite · doi:10.1016/j.appet.2015.09.029 · Cited by 120 · see citing works
Potential negative consequences of mindfulness in the moral domain
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Nanay, B. (2026) · Cognitive Science · doi:10.1111/cogs.70258
- Authors
- Loughnan, S., Haslam, N., & Bastian, B.
- Affiliations
- The University of Melbourne (AU)
- The University of Queensland (AU)
- Corresponding author
- Loughnan, Steve
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2010-08
- Volume
- 55
- Issue
- 1
- Pages
- 156-159
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2155117264
- Cited by
- 488
- References
- 4
- Citations by year
- 2026: 40 · 2025: 42 · 2024: 36 · 2023: 43 · 2022: 58 · 2021: 64 · 2020: 42 · 2019: 42 · 2018: 28 · 2017: 22 · 2016: 18 · 2015: 12 · 2014: 15 · 2013: 14 · 2012: 4
- FWCI
- 114.86
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- Minerva Access (University of Melbourne) (submittedVersion)
- Topics
- Social Sciences › Law › Animal Law and Welfare
- Life Sciences › Neuroscience › Cognitive Neuroscience › Psychology of Moral and Emotional Judgment
- Physical Sciences › Environmental Science › Ecology › Agriculture Sustainability and Environmental Impact
- Keywords
- meat consumption, moral status of animals, animal welfare, moral concern for animals, mental state ascriptions, suffering, moral disengagement, eating meat, human-animal relations
- MeSH terms
- Adolescent, Adult, Animals, Animal Welfare, Cattle, Denial, Psychological, Diet, Female, Food Preferences, Humans, Male, Meat, Pain
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