The influence of lifestyle on health behavior and preference for functional foods
Abstract
The main objective of this survey is to reveal the relationship between lifestyle, health behavior, and the consumption of functional foods on the basis of Grunert's food-related lifestyle model. In order to achieve this objective, a nationwide representative questionnaire-based survey was launched with 1000 participants in Hungary. The results indicate that a Hungarian consumer makes rational decisions, he or she seeks bargains, and he wants to know whether or not he gets good value for his money. Further on, various lifestyle segments are defined by the authors: the rational, uninvolved, conservative, careless, and adventurous consumer segments. Among these, consumers with a rational approach provide the primary target group for the functional food market, where health consciousness and moderate price sensitivity can be observed together. Adventurous food consumers stand out because they search for novelty; this makes them an equally important target group. Conservative consumers are another, one characterized by positive health behavior. According to the findings of the research, there is a significant relationship between lifestyle, health behavior, and the preference for functional food products.
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The results confirm the presence of a careless segment.
“For instance, the results confirm the presence of a careless segment (sometimes referred to as uninterested, uninvolved, indifferent, or unmotivated) (Brečić et al., 2017;Sparke & Menrad, 2009;Szakály et al., 2012).”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Szakály et al., 2012
The careless consumer resembles the uninvolved consumer: exhibiting little demand for novelties and being conservative in their food choices.
“Similar to Szakály et al. (2012), the careless consumer in the present study resembles the uninvolved consumer: exhibiting little demand for novelties and being conservative in their food choices.”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Szakály et al. (2012)
In the present study, the self-controlled consumer has similarities with both the rational and the adventurous consumer, such as elevated responsiveness to novelty and attraction toward new food products, as well as an emphasis on health.
“Compared to the results of some previous studies using the FRL (e.g., Buckley, Cowan, McCarthy, & O'Sullivan, 2005;Szakály et al., 2012), in the present study, the self-controlled consumer has similarities with both the rational and the adventurous consumer, such as elevated responsiveness to novelty and attraction toward new food products, as well as an emphasis on health.”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Szakály et al., 2012
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References 40 · Cited by 164
- Authors
- Szakály, Z., Szente, V., Kövér, G., Polereczki, Z., & Szigeti, O.
- Affiliations
- University of Kaposvár (HU)
- Corresponding author
- Szakály, Zoltán
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2012-02
- Volume
- 58
- Issue
- 1
- Pages
- 406-413
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2045288809
- Cited by
- 164
- References
- 40
- Citations by year
- 2026: 7 · 2025: 7 · 2024: 6 · 2023: 4 · 2022: 43 · 2021: 13 · 2020: 16 · 2019: 15 · 2018: 14 · 2017: 5 · 2016: 9 · 2015: 4 · 2014: 9 · 2013: 7 · 2012: 5
- FWCI
- 6.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- University of Debrecen Electronic Archive (University of Debrecen) (submittedVersion)
- Topics
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- lifestyle, health behavior, functional foods, consumer segments, health consciousness, price sensitivity, food choice, functional food consumption, Hungarian consumers
- MeSH terms
- Adolescent, Adult, Feeding Behavior, Female, Food Preferences, Humans, Hungary, Interviews as Topic, Health Knowledge, Attitudes, Practice, Life Style, Male, Middle Aged, Surveys and Questionnaires, Socioeconomic Factors, Health Behavior, Cluster Analysis, Young Adult, Functional Food
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