The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Digital marketing and social media: Why bother?
Open accessOverview
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Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 1×
“Of course, firms have always talked to their customers; the critical difference between past and present in this regard is that now, online communication tools allow customers to respond to firms (Mangold & Faulds, 2009).”
Background
Cited by
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
The value of social media for innovation: A capability perspective
Muninger, M.-I., Hammedi, W., & Mahr, D. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2018.10.012 · Cited by 277
Seven Paradoxes of Business Process Management in a Hyper-Connected World
Beverungen, D., Buijs, J. C. A. M., Becker, J., Di Ciccio, C., van der Aalst, W. M. P., Bartelheimer, C., vom Brocke, J., Comuzzi, M., Kraume, K., Leopold, H., et al. (2021) · Business & Information Systems Engineering · doi:10.1007/s12599-020-00646-z · Cited by 89
Basu, R., Aktar, M. N., & Kumar, S. (2025) · Journal of Marketing Analytics · doi:10.1057/s41270-024-00355-6 · Cited by 35
Metadata
- Authors
- Tiago, M. T. P. M. B., & Veríssimo, J. M. C.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2014-11
- Volume
- 57
- Issue
- 6
- Pages
- 703-708
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W2063250203
- Cited by
- 768
- References
- 2
- FWCI
- 78.91
- Type
- journal article
- Language
- en
- Open access
- green
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Digital marketing and social media: Why bother? https://app.cochat.ai/papers/10.1016/j.bushor.2014.07.002
- The paper
- Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons. https://doi.org/10.1016/j.bushor.2014.07.002
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
