The DOI matches its Crossref record; 148 of the 148 references it cites were found in a registry or an index.
Social media in marketing: A review and analysis of the existing literature
Open accessAbstract
Abstract People worldwide are largely engaged and attached with the web 2.0 technology and Social media platforms. By the same token, businesses start looking at such technologies as effective mechanisms to interact more with their customers. Equally, the related issues of social media marketing have been also the focus of attention for academics and researchers to expand the current understanding about such phenomena over the marketing area. Accordingly, the main aim of this study is to systematically examine and review the current studies that have conducted over the related area of social media and marketing. By reviewing approximately 144 articles, the researchers were able to provide an overview of the main themes and trends covered by the relevant literature such as the role of social media on advertising, the electronic word of mouth, customers’ relationship management, and firms’ brands and performance. In this review, it has also studied the most common research approaches adopted to examine the related issues of social media marketing. Further discussion is also introduced followed by an explanation of the current review limitations and recommended directions to be examined by future studies.
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Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875 · cited 2×
“The usage of social media for branding issues was also the focus of interest for a good number of marketing researchers (i.e. Bernritter et al., 2016; Moro et al., 2016; Shi et al., 2016; Popp and Woratschek, 2016; Harrigan et al., 2016; Gao and Feng, 2016; Gensler et al., 2013; Kaplan and Haenlein, 2010).”
BackgroundAnalyzing the Past to Prepare for the Future: Writing a Literature Review
Webster, J., & Watson, R. T. (2002) · MIS Quarterly · doi:10.2307/4132319 · Cited by 7,449
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 4×
“In the light of the importance of social media in the advertising area, A fair number of studies (about 18 articles) that have addressed the associated issues of promotional activities conducted in the social media platforms (i.e. Chang et al., 2015; De Vries et al., 2012; Hill and Moran, 2011; Jung et al., 2016; Lee…”
BackgroundMethodInfluentialConsumer engagement in a virtual brand community: An exploratory analysis
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2011.07.029 · Cited by 3,221
Kim, A. J., & Ko, E. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.10.014 · Cited by 2,449
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.003 · Cited by 2,060
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Chu, S.-C., & Kim, Y. (2011) · International Journal of Advertising · doi:10.2501/ija-30-1-047-075 · Cited by 2,053
Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2016.04.181 · Cited by 1,425
Measuring e-Commerce Success: Applying the DeLone & McLean Information Systems Success Model
DeLone, W. H., & McLean, E. R. (2004) · International Journal of Electronic Commerce · doi:10.1080/10864415.2004.11044317 · Cited by 1,399
Understanding Generation Y and their use of social media: a review and research agenda
Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y., & Solnet, D. (2013) · Journal of Service Management · doi:10.1108/09564231311326987 · Cited by 1,299
Cited by
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 4,608
“Much research has been dedicated to understanding how to successfully use and implement social media for marketing purposes (Alalwan et al., 2017).”
BackgroundSelf-citationSokolova, K., & Kefi, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.011 · Cited by 1,650
Ladhari, R., Massa, E., & Skandrani, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.102027 · Cited by 557
Jiménez-Castillo, D., & Sánchez-Fernández, R. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.07.009 · Cited by 528
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.005 · Cited by 504
Self-citation
Metadata
- Authors
- Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R.
- Venue
- Telematics and Informatics
- Publisher
- Elsevier BV
- Published
- 2017-11
- Volume
- 34
- Issue
- 7
- Pages
- 1177-1190
- ISSN
- 0736-5853 (ISSN-L)
- OpenAlex
- W2619799373
- Cited by
- 1,123
- References
- 148
- FWCI
- 223.64
- Type
- journal article
- Language
- en
- Open access
- green
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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