Social media and human need satisfaction: Implications for social media marketing
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Prior brand-related social media research has consistently considered information-alongside entertainment-to be an important antecedent of social media use.
“Prior brand-related social media research, however, has consistently considered information-alongside entertainmentto be an important antecedent of social media use (e.g., Muntinga et al. 2016; Porter et al. 2011; Zhu and Chen 2015).”
From Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018) · cites this paper as Zhu and Chen 2015
Cites
The "what" and "why" of goal pursuits: Human needs and the self-determination of behavior
Deci, E. L., & Ryan, R. M. (2000) · Psychological Inquiry · doi:10.1207/s15327965pli1104_01 · Cited by 34,210 · see citing works
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970 · see citing works
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 2× · see citing works
“It has become the new communications paradigm for company-to-consumer message delivery (Mangold & Faulds, 2009).”
BackgroundDaily Well-Being: The Role of Autonomy, Competence, and Relatedness
Reis, H. T., Sheldon, K. M., Gable, S. L., Roscoe, J., & Ryan, R. M. (2000) · Personality and Social Psychology Bulletin · doi:10.1177/0146167200266002 · Cited by 2,067 · see citing works
What is satisfying about satisfying events? Testing 10 candidate psychological needs.
Sheldon, K. M., Elliot, A. J., Kim, Y., & Kasser, T. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.80.2.325 · Cited by 1,694 · see citing works
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Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405754 · Cited by 819 · see citing works
“For instance, Zhu and Chen (2015) developed a typology based on two characteristics of social media: nature of connection (profile based versus content based) and level of customization of messages (the degree to which a service is customized to satisfy an individual’s particular preferences).”
BackgroundInfluentialYu, C., Zhang, Z., Lin, C., & Wu, Y. J. (2020) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.05.001 · Cited by 124 · see citing works
Explaining sentiment analysis results on social media texts through visualization
Jain, R., Kumar, A., Nayyar, A., Dewan, K., Garg, R., Raman, S., & Ganguly, S. (2023) · Multimedia Tools and Applications · doi:10.1007/s11042-023-14432-y · Cited by 68 · see citing works
- Authors
- Zhu, Y.-Q., & Chen, H.-G.
- Affiliations
- National Taiwan University of Science and Technology (TW)
- National Taiwan University (TW)
- Corresponding author
- Zhu, Yu-Qian
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2015-05
- Volume
- 58
- Issue
- 3
- Pages
- 335-345
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W1995535108
- Cited by
- 437
- References
- 5
- Citations by year
- 2026: 18 · 2025: 31 · 2024: 45 · 2023: 70 · 2022: 69 · 2021: 54 · 2020: 51 · 2019: 43 · 2018: 27 · 2017: 13 · 2016: 14 · 2015: 2
- FWCI
- 61.93
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Business Horizons (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Keywords
- social media marketing, basic needs, self-media, collaboration, purchase decision
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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