The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Generating brand awareness in Online Social Networks
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Cites
A Beginner's Guide to Structural Equation Modeling: Fourth Edition
Schumacker, R. E., & Lomax, R. G. (2015) · doi:10.4324/9781315749105 · Cited by 6,604
A Beginner's Guide to Structural Equation Modeling
Schumacker, R. E., & Lomax, R. G. (2004) · doi:10.4324/9781410610904 · Cited by 6,235
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899
Muniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
NELSON, R. R., TODD, P. A., & WIXOM, B. H. (2005) · Journal of Management Information Systems · doi:10.1080/07421222.2005.11045823 · Cited by 998
Interactivity: a concept explication
Kiousis, S. (2002) · New Media & Society · doi:10.1177/146144480200400303 · Cited by 666
Cited by
Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1533501 · Cited by 2,795
Erkan, I., & Evans, C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.03.003 · Cited by 1,188
Progress on information and communication technologies in hospitality and tourism
Law, R., Buhalis, D., & Cobanoglu, C. (2014) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-08-2013-0367 · Cited by 748
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Lou, C., Kiew, S. T. J., Chen, T., Lee, T. Y. M., Ong, J. E. C., & Phua, Z. (2023) · Journal of Advertising · doi:10.1080/00913367.2022.2149641 · Cited by 506
Liu, D., & Yu, J. (2024) · Information Technology and Management · doi:10.1007/s10799-022-00375-7 · Cited by 96
Metadata
- Authors
- Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F.
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2015-09
- Volume
- 50
- Pages
- 600-609
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W1991865792
- Cited by
- 340
- References
- 7
- FWCI
- 42.08
- Type
- journal article
- Language
- en
- Open access
- green
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- Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2015.03.023
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
